A Swift and Robust Commitment to “Green” Water Sources
Over the past year, local observations have indicated an alarming amount of trash and untreated wastewater in rivers, streams, and lakes. Many water sources are contaminated with chemicals such as ammonia, phosphates, and nitrites, with levels exceeding the permitted standards by up to 9.45 times. Worryingly, this contaminated water may be flowing through residential and industrial areas, potentially ending up in people’s homes as drinking water.
To address this issue and ensure that residents have access to clean water for their daily needs, Dien May Xanh, a leading retailer, took initiative in 2023. They collaborated with various home appliance brands to increase the sales of water purifiers, resulting in a market growth from 350,000 to 800,000 units. Dien May Xanh alone accounted for over 400,000 of these sales, demonstrating the positive response to their “green” water strategy from consumers.
Building on this success, from the end of June to the beginning of July this year, Dien May Xanh further solidified its commitment by partnering with five prominent brands: Kangaroo, Karofi, Hoa Phat, Sunhouse, and Toshiba. Together, they aim to bring clean water solutions to Vietnamese consumers, promoting health awareness and ensuring that millions of people have access to safe drinking water every day.
“As a retailer, we are dedicated to providing equipment that delivers clean and healthy water to every household. Dien May Xanh is committed to offering attractive price promotions and after-sales support, in collaboration with manufacturers, to ensure product quality and address consumer concerns when purchasing water purifiers. The support of our partners is integral to our mission of reaching 600,000 out of 1 million units sold in the market, ultimately improving the health and “greening” the quality of life for more individuals,” shared Mr. Doan Van Hieu Em, CEO of the Dien May Xanh chain.
Upgrading Technology for Enhanced Health
In their strategic collaborations with renowned domestic and international manufacturers, Dien May Xanh has expanded its distribution to include new models with advanced features and affordable price points. Targeting the mass market, the chain offers options starting at just VND 4 million. For instance, Karofi’s KAD-X68 and KAQ-U98 PRO feature the Smax HP 6.2 core system, integrating 3-in-1 technology that infuses water with twice the amount of Hydrogen, alkaline ions, and minerals. Karofi is also offering an exclusive 36-month warranty through Dien May Xanh, the longest in the market, assuring customers of the product’s long-lasting quality.
Hòa Phát’s water purifiers, such as the HPN666 and HPN635, feature integrated filter cores that increase the lifespan of the coarse core by 1.5 times while reducing replacement costs by 20%. These models also boast an environmentally friendly and energy-efficient high-performance BLOCK cooling technology, which cools water 50% faster than standard systems. Meanwhile, Sunhouse’s SHA8800KL and SHA76222KL models are equipped with UltraPURE RO membranes that enhance filtration efficiency and create Hydrogen-rich water with their ORP Hydrogen core, effectively neutralizing excess acids, combating oxidation, and promoting better health.
Dien May Xanh’s efforts to bring water purifiers to every household through strategic partnerships with leading brands
In the premium segment, above VND 10 million, water purifiers from brands like Kangaroo and Toshiba showcase exceptional upgrades in filtration and mineral infusion capabilities. The Kangaroo KG12A8, from the latest 2024 Sumire series, features a remarkable 12 filter cores, the highest in the market, doubling the mineral and Hydrogen content in water. Its imported Korean RO Vortex membrane also increases filtration efficiency while reducing water waste by up to 75%.
Toshiba’s Origin Pure W2399SVN water purifier is equally impressive, featuring the exclusive Japanese RO PLUS technology that effectively removes contaminants and metals while retaining natural minerals in the water. This model also boasts a touch-free water dispensing feature and a sleek design that enhances any living space.
The signing ceremony brings the latest 2024 water purifier models to Dien May Xanh, offering diverse choices to consumers
