Shinhan Bank’s New Initiative for a Friendlier Image
Shinhan Bank Vietnam has recently announced that popular South Korean actor, Kim Soo Hyun, will be their new brand ambassador starting August 2024.
Kim Soo Hyun is an influential actor in South Korea, known for his award-winning performances, including 5 Baeksang Arts Awards, 2 Grand Bell Awards, and 1 Blue Dragon Film Award. He has also been featured on Forbes’ list of 40 most powerful celebrities in South Korea. The actor has captivated audiences with his roles in popular dramas such as “Fly High Dream” (2011), “The Moon Embracing the Sun” (2012), “My Love from the Star” (2013), and most recently, “The Tears Queen,” which has gained global attention, including in Vietnam, with over 3.4 million viewers.
Kim Soo Hyun’s reputation and credibility are built upon his successful career in film and television, coupled with his youthful, dynamic appearance and confident, professional demeanor.
As Hallyu, the Korean cultural wave, continues to gain momentum and influence various aspects of social life globally, Shinhan Bank’s decision to appoint Kim Soo Hyun as their brand ambassador, along with the adorable characters from the Shinhan Friends collection, marks a new step in their initiative to build a friendlier image. This strategy aims to increase brand recognition in the Vietnamese market, especially among younger customers.
The Shinhan Financial Ecosystem Companies: We’re in Vietnam for You!
On August 15, Shinhan Bank, along with four other Shinhan financial ecosystem companies in Vietnam – Shinhan Finance, Shinhan Securities, Shinhan Life Insurance, and Shinhan DS – officially moved into their new headquarters at The Mett building in Thu Thiem New Urban Area, Thu Duc City.
This move symbolizes the “One Shinhan” spirit, aiming to strengthen the overall position of the Shinhan financial ecosystem companies in Vietnam. By uniting under one roof, they seek to create a diverse and sustainable financial ecosystem that optimally serves the needs of various customer segments while reaffirming their long-term commitment to the Vietnamese market.
The journey of the Shinhan financial ecosystem in Vietnam began in 1993 when Shinhan Bank, a member of the Shinhan Financial Group in South Korea, established its representative office in Ho Chi Minh City. Over the past 30 years, Shinhan Bank has solidified its presence in Vietnam, successfully positioning itself as the “foreign bank for Vietnamese people” and becoming a trusted financial partner for millions of customers.
The gathering of the 5 members in one building marks a new milestone for the Shinhan financial ecosystem in Vietnam
Following the success in the banking sector, Shinhan Securities made its mark in the Vietnamese stock market in 2015 when Shinhan Securities (Korea) acquired Nam An Securities. In 2018, Shinhan DS, a team possessing advanced IT technology from Korea, entered the Vietnamese market. The expansion continued in 2019 with the arrival of Shinhan Finance, as Shinhan Card (Korea) acquired Prudential Finance to venture into consumer finance and credit card services. The ecosystem was further strengthened in 2021 with the establishment of Shinhan Life Insurance Vietnam, thus completing the quintet of Shinhan companies in the country, all working towards the shared goal of building a friendlier, more secure, and innovative financial ecosystem.
The Shinhan financial ecosystem companies in Vietnam are not only committed to their business operations but also contribute significantly to the community through environmental protection initiatives, educational development, and support for those in need. These efforts have positively impacted Vietnam’s socio-economic development and strengthened the diplomatic and commercial relationship between Vietnam and South Korea.
