Concluding the “10.10 Grand Brand Festival,” Shopee reveals the top 5 best-selling brands on its platform, including familiar names such as Unilever, L’Oreal Paris, Samsung, Bobby, and Vinamilk. This also marks the first time that the beloved Vietnamese dairy brand has made it to this prestigious list.
Additionally, several other domestic brands, such as Coolmate, Biti’s, Erosska, Golden Lotus Face Masks, and Feelex, have entered the ranks of the best-selling brands on Shopee in the fashion and health care categories.
The top 5 best-selling brands on Shopee Mall span multiple product categories.
Among these, Samsung stands out as the most impressive brand, ranking first in all four best-selling charts for mobile phones, tablets, TVs, and major home appliances. Following closely behind are other renowned names such as LG, Xiaomi, Electrolux, Toshiba, Panasonic, Huawei, and Bosch.
The “Best-selling Phones” list also features Honor and Nubia, two representatives of the affordable yet high-performance phone segment, with modern designs. This reflects the growing trend among Vietnamese consumers towards seeking and owning low-cost mobile devices.
Samsung’s dominance in the top spots across four different product categories on Shopee is truly remarkable.
At the conclusion of the 10.10 event, the South Korean giant recorded a 14-fold increase in revenue compared to the regular period and continued to widen its growth margin over the same period last year. “This success is attributed to the support of consumers for Samsung’s smart technology products and especially the exclusive promotions only available on Shopee,” said a company representative.
In addition to its voucher and free shipping strategies during Flash Sale periods, the brand also offered bundled gifts to encourage faster purchasing decisions. Samsung also launched the new limited-edition Galaxy S24 FE Collection during the 10.10 event, a strategy to continuously refresh its product line to attract tech enthusiasts.
In the skincare category, three brands under the L’Oréal Group—La Roche-Posay, L’Oréal Paris, and CeraVe—dominated the best-selling charts, alongside other notable names such as D’Alba from South Korea and Cocoon, a Vietnamese vegan cosmetics brand.
L’Oréal Paris continues to solidify its position as one of the top brands in the facial skincare category during the 10.10 event on Shopee.
On the 10.10 day alone, L’Oreal Paris’ revenue on Shopee Mall increased by 20 times compared to a regular day, setting a new record for the brand, according to a brand representative.
“With Shopee’s support, we were able to offer our customers the best products and deals, creating a seamless and exciting shopping experience, which we promise will be even more attractive towards the end of the year,” added the representative from L’Oréal Paris.
Kiehl’s, a premium cosmetics brand available on Shopee Premium, achieved an impressive 53-fold increase in revenue compared to a regular day, with nearly 10,000 products sold during the 10.10 event. This success is attributed to their comprehensive 360-degree marketing strategy, seamlessly blending online and offline activities to deliver a consistent and seamless shopping experience.
Kiehl’s rises to the second position in the best-selling premium cosmetics brands on Shopee Premium. Their Vitamin C Serum, Toner & Cleanser Duo, and Clay Mask are among the most popular products.
The brand effectively utilized live streaming sales combined with minigames and interactive activities, resulting in a 51% increase in sales compared to the 9.9 event. Kiehl’s also maintained a frequency of 3-5 videos posted daily, focusing on product introductions and reviews, which contributed to a 16% growth in revenue from the Shopee Video channel compared to September.
Kiehl’s further optimized trending keywords in the health and beauty field, ensuring their prominence in the top spots on the search bar. Collaborating with a trusted network of KOLs/KOCs also created a powerful ripple effect. Following the 10.10 event, Kiehl’s achieved an impressive ROI of over 10, an exceptional figure in the premium cosmetics segment.
According to Shopee’s post-event press release for 10.10, Shopee Premium witnessed a 22-fold increase in the number of orders on October 10 compared to a regular day. Notably, the number of first-time buyers from Shopee Premium increased by 13 times.
Overall, the number of shoppers at the official Shopee Mall stores on October 10 increased by 17 times compared to a regular day, underscoring the growing trend of consumers seeking products with assured quality and origin.
