Concluding the “10.10 Grand Brand Festival,” Shopee reveals the top five best-selling brands on its platform, including household names such as Unilever, L’Oreal Paris, Samsung, Bobby, and Vinamilk. It’s also the first time that the beloved Vietnamese dairy brand has made it to this prestigious list.
Additionally, several other domestic brands, such as Coolmate, Biti’s, Erosska, Golden Lotus Face Masks, and Feelex, have entered the ranks of the best-selling brands on Shopee in the fashion and health care categories.
The top five best-selling brands on Shopee Mall span multiple product categories.
Among these, Samsung is considered the most impressive brand, ranking first in all four best-selling rankings for mobile phones, tablets, TVs, and major home appliances. Following closely behind are other renowned names such as LG, Xiaomi, Electrolux, Toshiba, Panasonic, Huawei, and Bosch.
The “Best-selling Phones” list also features Honor and Nubia, two representatives of the affordable yet high-performance phone segment, with modern designs. This reflects the growing trend among Vietnamese consumers towards seeking and owning low-cost mobile devices.
Samsung’s dominance in the four best-selling brand rankings on Shopee across different product categories is impressive.
At the end of the 10.10 event, the South Korean giant recorded a 14-fold increase in revenue compared to the regular period, further extending its growth over the same period last year. “This success is attributed to the support of consumers for Samsung’s smart technology products and the exclusive promotions only available on Shopee,” the company representative said.
In addition to its voucher and free shipping strategies during Flash Sale periods, the brand also offered free gifts with purchases to encourage faster buying decisions. Samsung also launched the new limited-edition Galaxy S24 FE Collection during the 10.10 event, a strategy to continuously refresh its product line to attract tech enthusiasts.
In the skincare category, three brands under the L’Oréal Group—La Roche-Posay, L’Oréal Paris, and CeraVe—dominated the best-selling rankings, alongside other notable brands such as D’Alba from South Korea and Cocoon, a Vietnamese vegan cosmetics brand.
L’Oréal Paris continues to maintain its strong position among the best-selling facial skincare brands on Shopee during the 10.10 event.
On the 10th of October alone, L’Oreal Paris’ revenue on Shopee Mall increased by 20 times compared to a regular day, marking a new record for the brand, according to their representative.
“With Shopee’s support, we were able to offer our customers the best products and deals, creating a seamless and exciting shopping experience, which we promise will be even more attractive in the upcoming year-end season,” added the representative from L’Oréal Paris.
Kiehl’s, a premium cosmetics brand available on Shopee Premium, achieved exceptional growth, with a 53-fold increase in revenue compared to a typical day and nearly 10,000 products sold during the 10.10 event. This success is attributed to their comprehensive 360-degree marketing strategy, effectively blending online and offline activities to provide a seamless shopping experience.
Kiehl’s rises to the second position in the best-selling premium cosmetics brands on Shopee Premium. Their Vitamin C Serum, Toner & Cleanser Duo, and Clay Mask are among the most popular products.
The brand effectively utilized live streaming sales combined with minigames and interactive activities, resulting in a 51% increase in sales compared to the 9.9 event. Kiehl’s also maintained a consistent presence, uploading 3-5 videos daily, focusing on product introductions and reviews, which led to a 16% growth in revenue from the Shopee Video channel compared to September.
Kiehl’s further optimized trending keywords in the health and beauty field, ensuring their prominence in top search results. Collaborating with a trusted network of KOLs/KOCs also created a powerful ripple effect. Following the 10.10 event, Kiehl’s achieved an impressive ROI of over 10 in the premium cosmetics segment.
According to Shopee’s post-10.10 press release, Shopee Premium witnessed a 22-fold increase in orders on October 10th compared to a regular day, with a 13-fold increase in the number of first-time buyers from Shopee Premium.
Overall, the number of shoppers at the official Shopee Mall stores on October 10th increased by 17 times compared to a typical day, underscoring the growing trend of consumers seeking quality-assured and traceable products.
