A representative from Central Retail Group announced that for Halloween, GO! and BigC supermarkets will offer deep discounts until October 31st on various products, including baked goods, fresh produce, green groceries, and essential items.
Colorful baked goods, a signature treat for Halloween, will be discounted by up to 34% per item, and purchasing two or three products will entitle customers to an additional free product. Fresh produce and meat are also on sale, with discounts of up to 26% on vegetables, fruits, and fresh meat. Similarly, fresh foods like chicken, pork shoulder, and pork loin will see a 24% reduction in their original prices.
Co.op Mart supermarkets are also offering large-scale promotions with their “Best Seller – Deep Discounts on Top-Selling Items” campaign, slashing prices by up to 50% on over 1,000 products ranging from processed foods and cosmetics to household goods and apparel. Furthermore, Co.op Mart continues its “One Price for All” promotion, offering rotating discounts on fresh produce, fruits, and poultry.
With their “Buy More, Save More” program, customers can enjoy discounts ranging from 36% to 43% on dry foods and beverages. Additionally, the supermarket introduces the “Brand Convergence – Super Shock Deals” campaign, offering massive discounts of 40-50% on kitchen and household items, including induction cookers, rice cookers, stainless steel pots, non-stick pans, plastic cabinets, and food storage containers.
Following suit, LOTTE Mart is promoting its “Member Festival” until November 5th, providing exclusive benefits to its members, such as 10x reward points, shock prices, and super-cheap coupons. This event gives shoppers the opportunity to purchase high-quality products at the best prices across all LOTTE Mart supermarkets nationwide. Moreover, Lotte Mart offers shock prices for members with a minimum purchase of 400,000 VND, allowing them to buy one product at a shockingly low price.
According to plans for November 2024, the Hanoi city-wide promotion program will continue, following the successful events in May and July 2024. Notably, November’s promotion calendar includes some of the year’s biggest events, which have become synonymous with Hanoi, such as the “Consumer Goods and Agricultural Products Promotion Festival,” the “Fashion and Beauty Promotion Festival,” the “Electronics and Technology Promotion Festival,” and the “Cashless Event.”
To boost consumption in the final months of the year, the Hanoi Department of Industry and Trade will organize the Hanoi Promotion Month, featuring approximately 800-1,000 promotional venues and 50 Golden Promotion Spots. Participating businesses will offer discounts ranging from 30% to 100% on registered promotional products. The Promotion Month will also host various events, including the “Hanoi Shopping Festival,” the “Hanoi Mega Sale,” and the “Golden Days of Shocking Prices.”
Notably, the “Hanoi Midnight Sale” will take place from November 29th to 30th, engaging around 200 businesses, shopping malls, supermarkets, chains, production and trading facilities, and e-commerce platforms.
According to the Hanoi Department of Industry and Trade, against the backdrop of economic challenges, production and distribution enterprises have launched a series of promotions to stimulate consumption. The city-wide promotion programs in Hanoi have successfully conveyed the significance of promotional activities to businesses and consumers, positively impacting the economy.
From the perspective of a distribution enterprise, Ms. Nguyen Thi Kim Dung, Director of Co.opmart Hanoi in Ha Dong district, shared that to prepare for the Hanoi city-wide promotion program, they collaborated closely with suppliers to secure the best prices and product sources. In addition to supplier discounts, Co.opmart also offered their own reductions, benefiting consumers and creating a competitive advantage.
Moreover, the Hanoi Industry and Trade sector continues to effectively ensure the supply-demand balance, fostering linkages and connections between Hanoi and other provinces and cities. This contributes to promoting and connecting the consumption of OCOP products, fruits, and agricultural products with large yields that need to be consumed within a short period in the Hanoi market.
On October 28th, the Hanoi People’s Committee and the Ministry of Industry and Trade jointly organized the opening of the “Week of Connecting Sustainable Production and Consumption for Traditional Craft Villages in 2024” and the “Network for Cooperation in Sustainable Production and Consumption in the Chain of Traditional Craft Products and OCOP.”
This event, taking place from October 28th to November 3rd, 2024, at the square opposite the My Dinh National Stadium in Nam Tu Liem district, Hanoi, features 133 booths and display areas introducing products from traditional craft villages and OCOP enterprises, providing an excellent opportunity for visitors to shop for unique items.
By implementing diverse and synchronized solutions, Hanoi is stimulating domestic consumption and increasing total retail sales. This is expected to be a powerful lever to support Hanoi’s people and businesses in promoting production and business activities and making significant contributions to the city’s socio-economic development.
For the year 2025, the Hanoi Industry and Trade sector aims to achieve a target of increasing the total retail sales of goods and services revenue by approximately 10-11%… To attain this goal, stimulating domestic consumption remains a crucial strategy. Recently, the Hanoi People’s Committee issued a plan for the city-wide promotion program for 2025.
In addition to the promotion festivals held in May, July, and November, the 2025 promotion program will also include events such as the Hanoi Midnight Sale 2025 and the opening ceremony of the Hanoi city-wide promotion program, expected to take place in April 2025. There will also be a luxury promotion event at a 4-star hotel or an equivalent venue, featuring 100 to 150 standard booths showcasing and promoting famous branded products…
The Hanoi People’s Committee has instructed that the implementation of the 2025 city-wide promotion program must be practical and effective, meeting the planned objectives. It is essential to strengthen the role of agencies and units in supporting businesses, stabilizing prices, and maintaining market stability, while also contributing to social security and achieving the government’s socio-economic development goals for 2025 and subsequent years…
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