From ‘Relationship-based’ Business to VinFast’s Reign in Vietnam

14 November, 2024

VinFast’s unique approach has elevated product and service standards in the market to new heights.

RISING TO THE TOP WITH UNPARALLELED SERVICE

“On behalf of all the staff at Vingroup and VinFast, I would like to express my sincere gratitude to all VinFast customers. We pledge to continuously research and seek solutions to enhance our product and service quality so that our customers can be even more satisfied.” These were the heartfelt words of gratitude and strong commitment from VinFast’s founder, billionaire Pham Nhat Vuong, as the Vietnamese automotive brand officially rose to the number one position in the domestic market.

Soon after this milestone, the billionaire went above and beyond by presenting a token of appreciation to all owners of gasoline and electric vehicles purchased directly from VinFast and authorized dealers before December 31, 2024. The special gift package included a bottle of exclusive fine French wine, a lucky red envelope worth VND 888,000, and a New Year greeting card bearing Pham Nhat Vuong’s signature. The billionaire personally selected all the gifts as a token of appreciation to customers who have accompanied VinFast on its journey “from Zero to Hero.”

Ngo The Nam, a car business owner and the new owner of a VF 7 in Hanoi, shared his pride in contributing to this pivotal milestone for Vietnam’s automotive industry. His joy was doubled when hundreds of thousands of VinFast users, including himself, received gifts of appreciation from the billionaire Pham Nhat Vuong himself.

“I’ve heard that being a VinFast customer can be ‘tough’ because they occasionally surprise you with extravagant gifts. I never expected to experience this privilege so soon after purchasing my car,” said Nam.

Hoang Van Cuong from Quang Ninh, one of the first owners of the Lux A2.0 model since late 2019, was also astonished to learn that his family would receive another gift from VinFast this Tet holiday.

“It’s quite surprising that even though VinFast has now fully transitioned to electric vehicles, they still offer such substantial gifts to early customers like me. I believe that only VinFast maintains such strong relationships with its customers worldwide. I initially chose VinFast to support the Vietnamese brand, and I feel more confident in my decision every day,” said Cuong.

A ONE-OF-A-KIND BUSINESS PHILOSOPHY: “EMPHASIZING EMOTIONAL CONNECTIONS AND MORAL VALUES”

In reality, long-term customers like Cuong have become accustomed to VinFast’s unique customer care policies. For instance, in December 2020, the newcomer VinFast caused a stir in the Vietnamese automotive market by allocating hundreds of billions of VND to express gratitude to 30,000 pioneering customers who helped make VinFast the most beloved automotive brand in its participating segments, just 18 months after its launch.

VinFast’s unique approach has elevated product and service standards.

In February 2024, the company again demonstrated its commitment to existing customers by offering all owners of its three gasoline-powered vehicles a gift package worth VND 3-5 million (depending on the model) and a 5% discount on any VinFast electric vehicle purchase.

Most recently, in line with its goal to promote green transition, VinFast presented an additional gift of up to VND 120 million to owners of VinFast gasoline-powered vehicles who switch to the VF 7, VF 8, or VF 9 electric models.

“Whether big or small, the gifts are meaningful, but more importantly, they reflect VinFast’s respect and dedication to customer care, which no other automotive brand can match,” asserted Cuong.

With his extensive experience in the automotive market, expert Le Minh Hai Dang is no stranger to VinFast’s unique business approach. From the very beginning, VinFast has broken industry conventions, from building factories and developing vehicles to its business and aftersales strategies, always emphasizing the philosophy of “putting customers at the core.”

“VinFast doesn’t just pay lip service; they take concrete actions to ensure that customers are truly treated as kings, even years after purchasing their vehicles. This is in stark contrast to the ‘buy and forget’ approach commonly seen among foreign automotive brands,” remarked Mr. Dang.

According to him, VinFast’s business philosophy, which emphasizes emotional connections and moral values, not only satisfies customers but also raises the bar for product and service standards in the market. This approach empowers customers by giving them a stronger voice and more significant benefits.