Introducing First Shoes – Mầm by Biti’s, the latest innovation in toddler footwear. Launched in early November, these shoes are specifically designed for Vietnamese children aged 9 to 20 months, offering a comfortable and supportive first walking experience. The design is inspired by the principles of “barefoot” footwear, a concept popularized by Vivobarefoot, a renowned British brand. By mimicking the sensation of walking barefoot, Mầm by Biti’s helps protect and promote the natural development of little ones’ feet.
Many toddler shoes in the market have stiff soles and narrow toe boxes, which can negatively affect the muscles, tendons, and ligaments of growing feet, sometimes even causing toe deformities. Mầm by Biti’s addresses and overcomes these issues. These shoes are meticulously crafted, paying attention to every detail, to provide a “walking on clouds” experience, ensuring comfort and confidence with every step your child takes.
Ms. Vu Le Minh, Deputy General Director of Biti’s, shared her insights: “Through our collaboration with Vivobarefoot, we have gained valuable knowledge about the ‘barefoot’ principle and its numerous health benefits for the feet. This is especially crucial for toddlers, as their first steps lay the foundation for the development of their bone structure and motor skills.”
She further added, “During the development of Mầm with Vivobarefoot, our team faced challenges as we navigated the intricacies of foot anatomy and Vivobarefoot’s unique design philosophy. The initial prototypes did not meet our standards because the design required extreme minimalism, with little reinforcement, minimal glue usage, and the softest materials to maintain natural movement. This demanded exquisite finishing skills and stringent production supervision to ensure product quality. Additionally, the wide toe box design, a signature of Vivobarefoot, provides a comfortable fit for children in both Asia and Europe. However, we made slight adjustments to the shoe last to accommodate the fuller and rounder forefoot shape commonly found in Vietnamese children, ensuring an optimal fit and comfort.”
The innovative features of Mầm shoes include a spacious toe box, allowing natural and flexible toe splay. The big toe, crucial for balance and propulsion, is not cramped, ensuring optimal ground contact. This enhances sensory perception, boosting your child’s confidence with each step. The shoe sole is made of TPR (thermoplastic rubber), providing excellent flexibility and, combined with a low-to-the-ground design, improves nerve sensory transmission. As a result, your child enjoys enhanced mobility, better balance, and improved reflexes while walking and playing.
In addition to individual shoes, Biti’s has introduced a new gift set option for customers. The Mầm gift set includes a pair of shoes in a variety of colors, along with an interactive ball made from environmentally friendly materials. Each panel of the ball offers a unique tactile experience with different colors and fabric textures, stimulating your child’s sense of touch. Some panels also produce sounds, engaging their auditory senses. This toy aids in developing hand-eye coordination and object recognition during their early walking journey. The gift set is thoughtfully designed based on research into the cognitive development of toddlers during this crucial stage.
With a 43-year legacy, Biti’s upholds the philosophy of “Caring for Vietnamese Feet,” consistently delivering high-quality and affordable footwear, especially for children. Over the years, the leading Vietnamese footwear brand has collaborated with reputable international companies to integrate modern and safe production technologies into their local manufacturing processes. Mầm is a testament to Biti’s commitment to innovation, creating the best products, and contributing to the long-term happiness and well-being of its consumers.
For more information, please visit: https://bitis.com.vn/
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