In the ever-evolving world of e-commerce, maintaining and growing online stores requires flexibility, innovation, and constant adaptation. Many Vietnamese and international brands have established their presence by effectively leveraging e-commerce channels to reach consumers nationwide with their quality local products.
**Trung Nguyen Legend Boosts Online Coffee Business**
Trung Nguyen Legend, founded in 1996 in Buôn Ma Thuột, the hometown of the world’s best Robusta coffee beans, has exported over 300 coffee products to more than 100 countries and territories. As online shopping boomed, Trung Nguyen Legend recognized the importance of a strong presence on e-commerce platforms to deliver Vietnamese coffee to consumers quickly and efficiently.
During their journey, they faced challenges, especially when competing with domestic and international businesses. To ensure the best product condition upon delivery, Trung Nguyen Legend focused on logistics, including timely delivery and risk management during transportation.
Trung Nguyen Legend actively participated in large-scale promotions and utilized Shopee Video and advertising packages, such as in-floor and off-floor ads, to attract customers. They also took advantage of Shopee’s support services, including SBS and Freeship Extra, to provide the best shopping experience for consumers.
According to Metric.vn, in 2024, Trung Nguyen Legend accounted for 40.7% of the coffee category’s market share on Shopee, with their Shopee Mall store leading in revenue (23.3% of sales). Their products, such as G7 instant coffee, Trung Nguyen Legend Classic, and Special Edition, are among the top-selling items on Shopee.
Additionally, with Shopee’s comprehensive support, the brand’s sales during the 11/11 campaign grew by 150% compared to previous months’ campaigns and 335% year-on-year. Their business performance on Shopee in November 2024 also increased by 228% year-on-year, setting a solid foundation for subsequent campaigns.
Looking ahead, a brand representative shared: “Shopee has not only helped us grow our revenue but also served as an effective channel to communicate our brand’s cultural values and creative philosophy to the community. In the future, Trung Nguyen Legend will continue to partner with Shopee, maximizing seller support features and tools to further strengthen our presence in the e-commerce market.”
**Everon: A Decade of Strength on E-commerce Platforms**
In 2014, when Vietnam’s e-commerce market size was only $3 billion, Everpia, the parent company of Everon and K-Bedding, envisioned its presence on e-commerce platforms to tap into new markets. By 2023, as the market size grew to $14 billion, a 4.6-fold increase, Everon had become a familiar name in the top 5 Shopee Mall brands in the bedding category.
An Everon brand representative shared: “With e-commerce, we aim to achieve two main goals. First, to reach a new, young, and dynamic customer base, and second, to refresh the image of the Everon brand after more than 25 years of accompanying consumers.”
Bulky bedding products faced geographical challenges, but with Shopee’s support, Everon overcame these obstacles by optimizing inventory management and improving delivery speed. The brand representative emphasized, “We believe that taking good care of our customers is the most stable way to find new ones in the context of the rapidly growing e-commerce industry.”
Everon also stays attuned to customer trends and demands, delivering high-quality products. They leverage new platform features, collaborate with KOLs, and utilize Shopee Live to engage in major campaigns. As a result, their e-commerce channel sales have consistently grown year over year. Notably, Everpia’s total transaction value on Shopee increased by 30% year-on-year.
With Shopee’s support, established brands like Trung Nguyen Legend and Everon have achieved impressive milestones in their e-commerce journey, offering enjoyable shopping experiences and spreading their brand philosophy and quality products to a wide range of consumers.
Unleashing the Potential: Ho Chi Minh City’s Quest to Boost Consumer Spending for Tet Holiday 2025
On the cusp of the Lunar New Year, the Ho Chi Minh City Industry and Trade sector geared up for the festive season by organizing 11,000 sales points as part of their price stabilization program. Accompanying this effort, various supermarket chains, stores, and e-commerce platforms unleashed a plethora of promotional programs to stimulate holiday shopping and consumer spending during this festive period.
The Rise and Fall of Temu in Vietnam: From Consumer Craze to Fizzle in Just Two Months
The brief tenure of Temu in the Vietnamese market once again highlights the importance of monitoring and regulating cross-border e-commerce platforms. This ensures consumer protection and fosters fair competition with domestic businesses.
The Rise of Vietnamese E-Commerce: A New Player Enters the Fray as Temu Takes a Pause
The Temu shutdown and Viettel Post’s upcoming launch of a cross-border exchange platform signal an intensifying e-commerce race as 2024 draws to a close.
The Ministry of Industry and Trade Demands Temu to Stop Offering Lucrative Commissions and Incentives to Lure Users into its Business Model.
The Ministry of Industry and Trade has instructed Temu to discontinue any commission-based or incentive programs that encourage users to engage in business activities in Vietnam.
“Vietnam: The Rising E-Commerce Dragon of Southeast Asia”
The Vietnamese e-commerce market is projected to experience a compound annual growth rate (CAGR) of 28% from 2025 to 2033, underpinned by rising internet and mobile penetration, and the increasing adoption of digital payments. The government’s digitalization agenda is also a key driver of this impressive growth trajectory, setting the stage for a vibrant and dynamic online retail landscape in Vietnam.
