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Danang’s market is booming, welcoming a new symbol
The Danang real estate market is flourishing, embracing new opportunities from key infrastructure projects, the recovery of the tourism industry, and strong investment flows. According to experts, with its long-term planning and strategic vision, Danang is closing the gap with Hanoi and Ho Chi Minh City, solidifying its position as a new growth pole on Vietnam’s real estate map.
In this context, the emergence of projects that combine prime location, exquisite design, superior amenities, and sustainable value is considered a timely move to unlock the market’s true potential and elevate its overall standard.
The Legend Danang is one of the few projects that tick all these boxes. With its prime location, international-standard design, and the developer’s strategic vision, the project not only leads a new wave of transactions but also redefines luxury living in Vietnam’s most livable city.
Developed as a “home resort” in the heart of the city, The Legend Danang offers residents a perfect blend of privacy, tranquility, and connectivity to the vibrant seaside city. It also marks the first venture of ROX Signature, a premium real estate brand of ROX Group, in the market, with the aspiration to create a new living icon in Danang.
ROX Signature representative introducing The Legend Danang project
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At the project launch event on July 26, 2025, Ms. Le Thu Trang, CEO of ROX Signature, emphasized: “The Legend Danang is a strategic product that reflects the orientation of ROX Signature: creating sustainable value, elevating urban living standards, and accompanying the long-term development vision of Danang.”
 CEO of ROX Signature speaking at the event
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The allure of an iconic real estate project
With a vision to create a true icon that continues the Han River heritage, ROX Signature has spared no effort in its debut project, from development strategy to architectural design, landscaping, operational standards, and living experiences.
The developer has collaborated with leading strategic partners such as HBA Singapore (master planning), Zoo (interior design), NDA Group (landscape design), Boydens Engineering (Belgian MEP consulting), and Ardor Green (green building solutions) to ensure the project’s global stature and international living standards. As a result, The Legend Danang has established its unique position in the market from the very beginning.
The project’s appeal was evident at its official launch event, which attracted over 1,000 guests, including agents, investors, and potential buyers. Numerous booking agreements were signed during the event, reflecting the market’s special interest in the project as Danang is on its path to recovery. ROX Signature also expressed its gratitude to pioneering investors through exclusive preferential policies, reaffirming its commitment to a sustainable partnership with the elite community.
Impressive images from the launch event of The Legend Danang
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With its official market launch, The Legend Danang is creating a significant boost for the central region’s premium real estate market and is expected to become a new visual landmark on the city’s skyline. The project also contributes to Danang’s vision of becoming an international, livable, sustainable, and culturally rich city.
As Danang reaffirms its position on the luxury real estate map, projects like The Legend Danang, with its strategic location and international development standards, not only meet the demands for quality living but also offer long-term investment opportunities, enhancing sustainable value. With ROX Signature’s visionary approach, a trusted ecosystem of partners, and the region’s growth potential, The Legend Danang will be a valuable asset in any forward-thinking investment journey.
– 10:08 29/07/2025
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