In recent observations, there has been a noticeable surge in the demand for subdivided land in the southern region over the past two weeks. Both prices and transactions for land plots within projects are on the rise. In some areas, there is even a sense of competition among buyers, with instances of offering higher prices to secure desirable lots.
A recent example involves a land lot spanning over 50 square meters in Long Truong Ward, District 9, which was sold for VND 2.75 billion per plot. While investors were negotiating a price of VND 2.65 billion with the landowner, another broker intervened, offering VND 2.7 billion, ultimately sealing the deal (VND 50 million higher). This transaction, which took place within a few hours, illustrates the swiftness of transactions for small, reasonably priced residential land plots.
Land brokers in the eastern region of Ho Chi Minh City have been busy with frequent transactions. Notarial offices have also witnessed a resurgence in activity. There has been a rapid increase in the number of investors inspecting land, not only in Thu Duc City but also in Nhon Trach district, Dong Nai province. While investors are actively seeking residential land plots, individually owned land plots are lagging in this race.
Notably, transaction floors in Nhon Trach are gearing up to accommodate the influx of customers. According to a recent disclosure by a Dong Nai-based transaction floor representative, from February 2025 to early March 2025, 30 land plots were successfully traded. Some long-established transaction floors in the area even recorded up to 40 transactions in a month. A group of investors has accelerated their land acquisition efforts, with some individuals acquiring multiple plots in the same area simultaneously. The majority of buyers are investors from the northern region and Ho Chi Minh City.

The number of house and land viewers is increasing. Photo: Tieu Bao
According to a Nhon Trach-based broker, investors are primarily acquiring land along key infrastructure routes. Land plots along Routes 25B and 25C, near the under-construction Ring Road 3, and the main routes to Long Thanh Airport are in high demand. Land plots priced between VND 1.6 and 1.8 billion have been frequently traded, and brokers are struggling to find enough inventory to meet investor demand.
The increase in transactions has led to a rise in land prices. Surveys indicate that in Long Tho, Phuoc Khanh, and Phu Dong communes (Nhon Trach district), land prices at the end of 2024 ranged from VND 14-15 million per 100 square meters, but they have now climbed to VND 16-17 million per square meter. Large land plots spanning 300 square meters are currently trading at VND 12-12.5 million per square meter, compared to VND 11-11.5 million per square meter at the end of 2024.
In the central area of Nhon Trach district, there has been significant price movement. At the end of 2024, land plots for villas within projects ranged from VND 30-32 million per square meter, depending on the location, but they have now increased to VND 34-35 million per square meter. The supply of land for sale is currently limited, while demand continues to grow.
Observations suggest that the market for land plots in some southern regions is heating up due to substantial infrastructure investments and the return of buyers after the Tet holiday. It is anticipated that from the second quarter of 2025 onwards, land prices will enter a growth phase, with areas boasting potential in terms of planning and infrastructure attracting the most attention from buyers.
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