Financial literacy is key to empowering Gen Z with the financial mindset and skills they need to navigate their financial freedom in the digital age through safe, effective, and transparent investment channels.

At the launch event of “The Moneyverse” program, Mr. Pham Luu Hung, Chief Economist and Head of Training and Development at SSI Securities Corporation, emphasized that investing education for young people is a top priority for market development. Financial education is no longer an elective; personal financial management is an essential life skill in today’s world.

“Market development encompasses not only upgrading the market from a frontier to an emerging one but also, more importantly, developing the investor base and upgrading investors from F0 to professionals,” stressed Mr. Hung.

He added, “Programs like The Moneyverse benefit both parties. Young people get to engage in entertaining financial education activities that combine learning with hands-on experience, while securities companies like SSI gain a deeper understanding of the new generation of investors who will shape the market’s future.”

Mr. Pham Luu Hung, Chief Economist and Head of Training and Development at SSI Securities Corporation, at the press conference.

SSI has always welcomed young talents passionate about the finance and securities industry to join their team. The Moneyverse is one such initiative.

Besides partnering to create content and impart investment knowledge through competitive challenges, SSI also educates financial skills through novel, engaging, and youth-friendly formats in the form of side-experience activities.

This event also marks the debut of Moneyescape – Vietnam’s first and only escape room themed around financial investment, developed by SSI.

Moneyescape unfolds the story of the SSI24 spaceship, endowed with hidden powers. It serves as the ultimate weapon to conquer the five planets in The Moneyverse: the Planet of Earning, Spending, Saving, Accumulating, and Investing.

Through their journey and conquest of the four states of an investor’s journey, represented by the distinctive colors on the stock market’s electric board: Z doesn’t fear Red, Lơ the Noise, Take a Lục, and Purple Hít, the astronauts will discover and harness the power of the spaceship to conquer the Investing Planet, considered the largest and most enigmatic planet in The Moneyverse.

By delivering investment knowledge in creative ways, SSI aims to offer young people a fresh perspective on investing, fostering financial awareness and driving the healthy, transparent, and sustainable development of Vietnam’s stock market as it stands at the threshold of market upgrade.

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