MSB is taking a bold step forward by investing significantly in technology, partnering with a diverse ecosystem, and putting customers first. This strategy not only helps MSB accelerate but also demonstrates its ambition to elevate Vietnamese banking in the era of “Vietnam’s advancement.”
Smart Technology – Personalized at Every Touchpoint, Connecting Emotions at Every Moment
MSB goes beyond digitizing services by investing in data infrastructure, technology platforms, and modern Martech applications to deeply understand each customer. With a multi-layered data analysis system, MSB captures behaviors, habits, and “golden moments” in the customer journey. This enables the bank to design personalized messages, products, and offers at the right time, not just meeting but exceeding expectations and delighting customers.
Each interaction, therefore, is more than a financial transaction; it’s an emotionally engaging experience that keeps MSB a step ahead in serving and earning trust. That’s why MSB does more than provide services; it creates moments that make customers feel understood and valued.
Banking at Your Fingertips – Always Within Your Reach
MSB is a pioneer in bringing Embedded Banking to the digital lives of its customers. With ChatBanking on Zalo, for the first time in Vietnam, users can open an account with MSB via the VNeID link within the familiar app without downloading anything extra. The bank has also integrated AI for seamless, safe, and fast transaction processing, ensuring customers can bank anywhere, anytime.
Beyond Zalo, MSB expands its strategic partnerships with players like TAPTAP, integrating financial services into the digital ecosystems customers use daily. From shopping and entertainment to banking, all needs are met smoothly in one continuous experience. This approach brings banking into customers’ everyday lives, making transactions as natural as any other daily activity.
Digital Financial Products – Competitive Advantage Through Convenience
MSB offers a range of breakthrough digital products, combining speed, flexibility, and personalization – a clear competitive edge in the market:
– M-Flex: Online mortgage loans of up to VND 15 billion, approved within 4 working hours. The entire process, from registration to disbursement, is done online, saving customers time and helping them seize business opportunities instantly.
– Nonstop Profit: A flexible investment account with higher-than-average returns, allowing customers to actively manage and grow their idle funds anytime, anywhere.
These solutions are not only fast and convenient but also offer a unique competitive advantage by instantly meeting customers’ financial needs in the digital realm. Both products are built on modern digital platforms, optimizing the customer journey with simple processes, a user-friendly interface, and seamless integration with MSB’s other services.
Leading the Way for Vietnamese Banking – Accompanying Vietnam’s Ascent
With its unique customer experience, comprehensive digital ecosystem, and convenient financial products offering a competitive edge, MSB is steadily realizing its strategy to lead. The bank is not just present at financial “touchpoints” but is woven into the digital fabric of Vietnamese life, showcasing its pioneering spirit and the innovative strength of Vietnam’s banking sector.
MSB has been and continues to assert its role as a dynamic Vietnamese bank, ready to conquer new standards in regional and international finance.
“Unlock the Power of Digital Authentication: VNeID on OCB OMNI”
“In a significant step towards enhancing customer experience and supporting the successful implementation of Scheme 06, Orient Commercial Joint Stock Bank (OCB) and the Research and Application Center for Population Database and Civil Status (RAR) under the Ministry of Public Security have joined forces. The two entities have officially signed a contract to integrate electronic authentication services via VNeID into the OCB OMNI application, marking a pivotal move towards optimizing customer journeys and solidarily collaborating with relevant authorities.”
“The General Secretary: The Vietnam Innovation Network in South Korea will be a bridge to bring the world’s best and brightest to Vietnam.”
“On the afternoon of August 10th, in Seoul, General Secretary To Lam met with members of the Vietnamese Innovation Network and Vietnamese experts and entrepreneurs based in South Korea. The gathering fostered a productive exchange of ideas and insights, with a shared focus on innovation and the potential for collaborative endeavors between the two nations.”
“Chinese Firms Eye Vietnam’s Infrastructure Projects: Can Deo Ca’s Unique Stipulation Be Met?”
“In recent times, numerous Chinese businesses have approached the Deo Ca Group in Vietnam, seeking collaboration. However, a significant majority of these proposals fell short of emphasizing the crucial aspects of human resource development and technology transfer.”
The Banking Sector Prepares a Massive 500 Trillion VND Preferential Credit Package
The State Bank of Vietnam (SBV) convened a meeting with representatives from the Ministries of Finance, Construction, Industry and Trade, and Science and Technology, along with leaders of 21 commercial banks participating in the preferential credit program worth VND 500 trillion for enterprises investing in infrastructure and digital technology. The meeting was chaired by Deputy Governor Nguyen Ngoc Anh.
The Surprising Business Turnaround of the Bank that Just ‘Changed its Name, Changed Hands’
The acquisition of GPBank and OceanBank by VPBank and MB, respectively, marked a significant turnaround for the two struggling banks. Once plagued by financial woes, these banks have now risen like a phoenix from the ashes, shedding their loss-making past and embracing a new era of profitability. This remarkable transformation is a testament to the power of strategic mergers and the expertise that VPBank and MB bring to the table.
