Danh sản – Enduring Value from Prime Location and Legal Status
In the realm of real estate, “danh sản” refers to a property that encompasses three key elements: a rare location, enduring value, and a reputation intertwined with an elite community. In every city, these “danh sản” are often associated with urban icons that hold cultural, historical, and tourist significance, such as Ho Guom in Hanoi or Ben Thanh Market in Ho Chi Minh City. In Da Nang, it is the iconic Dragon Bridge, a structure that has become an international landmark and a source of pride for the city’s residents.
The Legend Danang boasts an unparalleled location at the foot of the Dragon Bridge, with four street frontages, dual views of the Han River and My Khe Beach, and a place in the master plan for the financial center. This rare advantage not only enhances the project’s commercial value and connectivity but also links it to a crucial cultural and tourist landmark in Da Nang.
According to the planning orientation, the Vo Van Kiet area will serve as the core of an international financial center, featuring a symbolic tower and modern complexes that include international-standard offices, commercial spaces, and luxury apartments catering to financial professionals and entrepreneurs. The An Don Financial Street (in An Hai Ward) is also slated for development in the 2027-2030 period. The Legend Danang will thus be at the heart of the city’s commercial, financial, and tourist flow, maximizing its value for exploitation and potential for price appreciation.
Notably, the project offers long-term ownership, a standout feature in Da Nang’s high-end apartment market, where most land for resort apartments is limited to a 50-year lease. This provides absolute peace of mind for owners and ensures generational value, a trait highly regarded by investors and upscale buyers.
Architectural Landmark Next to Da Nang’s Cultural Icon
If the Dragon Bridge symbolizes the city, then The Legend Danang is designed to become a “landmark next to a landmark.”
The Legend Danang’s front lobby perspective
ROX Signature has collaborated with leading global brands such as HBA (architectural design), NDA Group (landscape), and Zoo Studio (interior design) to develop the project to international standards. The overall architecture draws inspiration from the flowing Han River and the dynamic urban movement, blending soft curves with modern forms to create an elegant yet harmonious look within the local landscape.
The apartments are delivered to a luxury standard, featuring imported materials predominantly from European countries such as Italy, France, the UK, Germany, Switzerland, and Sweden, as well as Asian nations like Japan and Singapore. The living spaces optimize natural light and expand the views of the river and the sea, offering a resort-like experience in the heart of the city.
The comprehensive range of on-site amenities includes an infinity pool, a four-season pool, a business lounge, a 3D golf room, an outdoor party area, a movie theater, and a personalized concierge system, all operated by a renowned international entity to ensure uniform services and optimal operational efficiency for owners.
From The Legend Danang, residents can fully immerse themselves in quintessential Da Nang moments: sunrise over My Khe Beach, fiery sunsets on the Han River, and the weekly fire and water show of the Dragon Bridge. These unique experiences set the project apart and enhance its appeal.
Perspective view from The Legend Danang’s balcony towards Dragon Bridge
With its combination of a location linked to a cultural icon, long-term ownership, a world-class product, and recognition through the Best Luxury High Rise Iconic Design award, The Legend Danang is not just a place for living or investing but also a generational legacy. It is a place where owners hold a piece of the spirit and reputation of one of Vietnam’s most livable cities.
On August 16, 2025, the Sales Gallery and model apartment of The Legend Danang will officially debut at Lot A33 – A34, Zone B3 – 01, 2 September Street, Hai Chau Ward, Da Nang City. The event is expected to usher in a new icon next to the Dragon Bridge.
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