The Neon Heart of Northern Leisure and Entertainment

Experience the Vibe: Daytime Beach, Nighttime Festival

From the dazzling lights of Las Vegas to the pulsating rhythms of Rio de Janeiro and the vibrant Mediterranean energy of Ibiza, these “cities that never sleep” captivate travelers with their 24/7 lifestyle. Ibiza, with its myriad beach clubs, rooftop bars, and outdoor festivals, embodies a free-spirited and vibrant atmosphere, solidifying its place on the global entertainment map.

Flamingo Ibiza Hai Tien brings this spirit to Vietnam with its Ibiza Neon Zone, the “heart” of northern Vietnam’s tourism scene. By day, visitors can indulge in the expansive beach and resort amenities, but as night falls, the Ibiza Neon Zone transforms into an entertainment hub for those seeking novel experiences. The festival street comes alive with neon lights, pulsating music, and a vibrant atmosphere reminiscent of the bustling Bui Vien or the illuminated Ibiza.

Catering to the entertainment needs of the youth, Ibiza Neon Zone offers a continuous festival vibe with unique nightly themes. From the Midnight Carnival’s colorful processions to the beer festival showcasing unique brews and street food, and the Neon Festival with its modern tunes and dazzling lights, every corner becomes a stage for captivating street performances.

With its scale and positioning, the Ibiza Neon Zone not only promises mesmerizing entertainment but also serves as Flamingo’s ace in introducing a professional “nighttime economy” to northern Vietnam’s coastline, an aspect that is still in its infancy in the country.

A New Impulse for Tourism

Statistical insights reveal that Gen Z and Millennials are inclined to allocate their budgets towards experiences rather than long-term savings. Notably, Gen Z displays a penchant for unique adventures: 69% aspire to try special activities at least once in their lifetime, 62% intentionally travel during off-peak seasons to maximize trips, and most prefer short domestic breaks of 1-4 nights, perfectly aligning with Flamingo Ibiza Hai Tien’s “two seasons of beach and two seasons of festivals” model.

By combining high spending capacity, short-term travel habits, and a penchant for entertainment and social media sharing, the Ibiza Neon Zone ticks all the boxes to attract dynamic young guests willing to splurge. This also strategically establishes a loyal customer base for Flamingo Ibiza Hai Tien in the long run, offering a competitive edge that tranquil beaches and traditional resorts may struggle to replicate.

Flamingo Ibiza Hai Tien, with its Ibiza Neon Zone, is poised to become a magnetic destination for the youthful crowd.

The allure of young travelers with their substantial spending power and propensity for social media sharing transforms the Ibiza Neon Zone into a powerful magnet for investment in entertainment and culinary services. Vietnam’s F&B market is booming, with a total revenue of nearly VND 690,000 billion in 2024, a 16.6% increase from the previous year, and is projected to grow by 9-11% in 2025-2027.

Flamingo Ibiza Hai Tien provides an opportunity for brands to optimize their offerings with a “3-in-1” model: a café by day, a culinary restaurant in the afternoon, and a vibrant club at night. This innovative approach has the potential to double or even triple revenue compared to traditional models.

The Ibiza Neon Zone is a pivotal piece in the strategy to establish Flamingo Ibiza Hai Tien as northern Vietnam’s “sleepless” destination. With its grand scale and professional operations, it not only transforms Hai Tien’s nightlife but also acts as a catalyst for a service ecosystem, prolonging visitor stays and increasing spending, which are crucial for enhancing the appeal of both tourism and northern Vietnam’s beachfront resort real estate.