On May 15, 2025, the Vietnam Family Business Council (VFBC) and PwC Vietnam signed a Memorandum of Understanding (MoU), establishing a strategic collaboration to support Vietnamese family businesses in their journey towards sustainable development, generational succession, and enhanced governance.
Resolution No. 68-NQ/TW, issued by the Political Bureau on May 4, 2025, clearly defines the central role of the private sector. By 2030, the goal is for the private sector to become the most important driver of the national economy and a pioneer in scientific and technological development, innovation, and digital transformation, propelling Vietnam into the top three countries in ASEAN and the top five in Asia. Additionally, the country aims to have 2 million private enterprises operating in the economy and at least 20 large enterprises participating in global value chains.
The collaboration between VFBC and PwC is considered a concrete step towards realizing the goals of Resolution 68, underscoring the shared commitment and vision of both organizations in supporting family businesses—the backbone of the private sector—and contributing to the nation’s economic development.
As per the agreement, PwC Vietnam will serve as the exclusive knowledge partner, working with VFBC to organize workshops and training programs to impart in-depth knowledge to the business community in Vietnam.
Key focus areas include green transformation, ESG practices, net-zero targets, digital transformation, cybersecurity, and data protection in the AI era, enterprise restructuring, governance and human capital optimization, capital management, and tax and legal advice for family businesses. These core competencies will enable Vietnamese businesses to enhance their competitiveness, optimize their operations, and deeply integrate into the global economy.
Moreover, the two parties will co-design consulting programs to support current (F1) and successor (F2) generations of leaders before, during, and after the succession process, helping enterprises navigate challenges and seize opportunities in a dynamic market.
Speaking at the signing ceremony, Mr. Pham Dinh Doan, Chairman of VFBC, emphasized that the sustainable development of Vietnamese family businesses requires a long-term vision, modern governance capabilities, and thorough preparation for generational succession.
“For the community of family businesses—where tradition and innovation intertwine—we expect this collaboration to unlock hidden potentials, especially in strategic areas such as digital transformation, green transformation, and professional governance,” said the Chairman of VFBC. “This is a concrete initiative for VFBC to fulfill its mission: building a solid foundation of knowledge and connections to enable family businesses to thrive sustainably, professionally, and across generations.”
Echoing this sentiment, Ms. Dinh Thi Quynh Van, Chairman of PwC Vietnam, shared that as a consulting and knowledge partner, PwC Vietnam is committed to accompanying VFBC and Vietnamese family businesses on their journey of growth and innovation, leveraging their global network of experts.
“This collaboration not only marks a significant milestone in promoting private and family business consulting services—one of PwC’s strategic priorities and core services—but also demonstrates our long-term commitment to enhancing the intrinsic capacity of the private sector pillar in the nation’s era of advancement,” Ms. Van added.
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