Every Half Coffee Roasters (Every Half) has raised $3 million in its Pre-Series A funding round, with Openspace Ventures and DSG Consumer Partners leading the investment after the first round.
Openspace Ventures is a leading venture capital firm in Southeast Asia, managing over $800 million in assets and focusing on consumer technology, fintech, health tech, and software. Their notable investments include Gojek, Kredivo, Love Bonito, and Halodoc. In Vietnam, Openspace has previously invested in Finhay and Nano Vui App.
DSG Consumer Partners, on the other hand, is a consumer-focused investment firm in Southeast Asia and India, with brands such as Coolmate, Chope, SaladStop!, and Saturday in its portfolio.
Founded in 2021 by Tran Le Minh Truc (COO) and Vo Duy Phu (CEO), Every Half began as a coffee roastery and later expanded into a retail chain. Minh Truc, a coffee artisan at The Coffee House, hails from Buon Ma Thuot and brings over a decade of experience in the coffee industry to the table.
The founding team of Every Half includes Vo Duy Phu (left) and Tran Le Minh Truc.
Currently, Every Half operates 14 stores in Ho Chi Minh City, offering specialty coffee with a modern and meticulous approach. Their stores feature an open space design with a minimalist aesthetic, combining machine brewing with handcrafted techniques to cater to customers who value origin, craftsmanship, and coffee experience.
Unlike most coffee chains, Every Half is deeply involved in the value chain, from cultivating new varieties, processing, fermentation, roasting, to serving in their stores. The brand collaborates with farmers and cooperatives in Dien Bien, Lam Dong, and Dak Lak to ensure a stable and high-quality supply of coffee beans.
Domestically, Every Half aims for 150% growth, expanding its store network and testing new models in Ho Chi Minh City. In terms of raw material sources, the company is expanding its partnerships in Buon Ma Thuot and Lam Dong while continuing to research fermentation methods to enhance coffee flavors.
Internationally, Every Half has initiated exports of its roasted coffee products under its private label to North America via e-commerce platforms since May 2025, marking its first step toward reaching global consumers.
According to reports, the global specialty coffee market reached $101 billion in 2024, growing at a rate 1.5 times faster than commercial coffee. In North America, over 51% of consumers have made the switch to specialty coffee, indicating a strong preference for quality, transparency, and sustainability.
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