Ho Chi Minh City’s luxury real estate landscape is undergoing a restructuring phase. With the anticipated merger of Central and Ho Chi Minh City into a “megalopolis,” the city’s east side has emerged as the new center on the master plan. In this wave of selective urbanization, characterized by substantial infrastructure investments and the synchronized development of amenities, Ho Chi Minh City’s east side is attracting both savvy investors and homebuyers alike.
This modern urban class seeks a “all-in-one” living space that caters to their needs for convenience, privacy, and a rich living experience. It demands a strategic location, international standard of living, modern spaces, and a sustainable environment. LUMIÈRE Midtown, a newly launched luxury high-rise subdivision in the heart of The Global City, is the perfect choice to meet these demands.
The Return of an Elite Icon in the Heart of Ho Chi Minh City
LUMIÈRE Midtown is a new high-rise subdivision within the LUMIÈRE Series, marking the brand’s return to the city’s center. It is a project by Masterise Homes, an international-class, luxury real estate developer, and a proud asset for the elite class, following the success of their previous ventures. LUMIÈRE projects are always strategically located in the center of vibrant urban areas, offering easy access to amenities, connectivity, and artistic values.
From the perspective of accomplished homeowners who have journeyed through knowledge, experiences, and achievements, LUMIÈRE represents a balanced living space and symbolizes a refined set of elite values. Located in the very heart of Ho Chi Minh City’s new center, LUMIÈRE Midtown comprises two high-rise towers with a structure featuring two basement levels, four podium levels, and 23 floors of luxury residences, offering 808 diverse units to cater to the flexible living needs of the urban community.
Experience Elite Living in the Heart of the New Metropolis, Exclusively at LUMIÈRE Midtown
LUMIÈRE Midtown boasts a strategic location in the heart of The Global City, in the center of Ho Chi Minh City.
Occupying a prime spot on Lien Phuong Street, the main artery of Ho Chi Minh City’s east side, LUMIÈRE Midtown plays a pivotal role in connecting the city’s most prestigious residential areas, such as Thao Dien and An Phu. With several key infrastructure projects in the vicinity, including the An Phu underground junction expected to be completed by the end of the second quarter of this year, the upcoming expansion of Do Xuan Hop Street, and the construction of Long Thanh International Airport, LUMIÈRE Midtown and The Global City are poised to become the epicenter of a modern lifestyle, offering easy connectivity and convenience to future residents.
The architecture of LUMIÈRE Midtown draws inspiration from New York, showcasing a modern biophilic style that creates spaces that physically expand while nurturing emotions and the spirit. The apartments are optimized for natural light, fresh air, and expansive views through large windows. The interior landscaping, featuring an infinity pool, relaxation gardens, and green walkways, is designed to resort standards, prioritizing a nature-connected resort experience. By redefining living spaces as places for holistic well-being—catering to the body, mind, and spirit—LUMIÈRE Midtown elevates the quality of life through meaningful and worthy experiences, blending aesthetics and modernity seamlessly.
LUMIÈRE Midtown redefines the quality of life by offering worthy experiences that blend aesthetics and modernity, catering to the body, mind, and spirit.
Moreover, the greatest value of modern living lies not in opulence but in the ability to simplify and optimize time for more fulfilling pursuits. With essential needs—from education and healthcare to entertainment and relaxation—all within close proximity, residents can enjoy a convenient lifestyle while reestablishing a more balanced and fulfilling daily rhythm.
One of the most distinctive features of LUMIÈRE Midtown is its unobstructed views, a rare find in high-rise apartment projects within Ho Chi Minh City’s downtown area. This attribute not only enhances the aesthetic appeal but also offers long-term advantages in terms of living quality and asset value.
In addition to its location opposite a 123,000 sqm commercial center, LUMIÈRE Midtown boasts unobstructed views, a rare feature in downtown Ho Chi Minh City apartment projects.
Benefiting from the well-planned layout of The Global City, LUMIÈRE Midtown offers seamless connectivity within a 15-minute walk. The proximity to an international school ensures a safe commute for children and peace of mind for parents with a flexible schedule. Additionally, located directly across from LUMIÈRE Midtown is a 123,000 sqm commercial center, which will be a leading shopping and entertainment destination in Ho Chi Minh City upon completion. The project is also adjacent to the largest musical water canal in Southeast Asia, and the outdoor park provides an excellent space for energy rejuvenation, fostering a sense of community among the elite residents and enhancing their daily experiences.
Ms. Nguyen Thi Minh Phuong, Director of Business Development of Masterise Homes, shared, “Building a beautiful and high-quality high-rise is not enough. We developed LUMIÈRE Midtown to meet the living space needs of a community with a modern, sophisticated, and refined lifestyle. With this project, I believe that future residents of LUMIÈRE Midtown will enjoy a worthy living experience, expressing their personal statements and freely indulging in a classy lifestyle, both vibrant on the outside and serene on the inside.”
LUMIÈRE Midtown is backed by the quality and reputation of Masterise Homes, an international-class, luxury real estate developer, reinforcing their commitment to solid legal foundations and timely deliveries, thus ensuring sustainable value for customers. With its synchronized planning, robust infrastructure connectivity, and the convergence of all attractive living and investment advantages, this project is poised to become the epicenter of the metropolis for the elite community.
Learn more about LUMIÈRE Midtown here: https://masterisehomes.com/the-global-city/vi/lumiere-midtown
“Price Hike or Clever Marketing Ploy? – Shark’s Strategy Unveiled with a 20-30% Price Increase”
The prolonged unsold inventory of projects can be attributed to a multitude of factors: an inopportune launch window between 2020 and 2023, cautious buyer psychology, investor strategies, limitations of the remaining products, and competition from newer projects.
The Underground Tunnel’s Downpour Disaster: Why Did It Flood?
On May 16, following a heavy downpour, the underpass leading to the new Eastern Bus Station in Ho Chi Minh City experienced severe flooding, sparking concerns among residents. The city’s Transport Authority confirmed that the issue was caused by debris blocking the drainage system, rather than any malfunction in the pumping system.
Unlocking Property Ownership: Clearing the Path for Over 71,000 Homeowners in Ho Chi Minh City
After 6 months of operation, the Task Force has successfully addressed issues and facilitated the certification process for 97 out of 142 projects. This has resulted in the delivery of 71,418 residential units, including apartments, houses, land lots, officetels, and shops, as well as over 888 other real estate products, to the Ho Chi Minh City market.
The Empress of the South: A Majestic Debut with “The Proud Waltz”
With a dazzling debut, The Gali, the “Queen” of luxury living, graces the southern district of Ho Chi Minh City with her presence. The kick-off event, themed “The Proud Dance,” showcased the project’s elegant essence and marked a memorable first impression.
The Art of Skincare: Unveiling the Secrets to a Radiant Complexion.
“Fearing surprise inspections, many stores in Ho Chi Minh City have temporarily shut their doors or are operating cautiously.”
