“VinFast’s New Pricing Strategy: Electric Motorcycles Now More Affordable than Gasoline-Powered Ones”

**VinFast Offers Unprecedented Benefits to All Vietnamese Citizens**

VinFast has launched its third ‘Fierce Vietnamese Spirit – For a Green Future’ campaign, offering unprecedented benefits in both scale and value, amounting to thousands of billions of VND.

The Vietnamese electric vehicle brand is offering a 4% discount to all customers purchasing VinFast electric cars and motorcycles, extending its existing loyalty program for government officials, employees of local businesses, enterprises, and partners.

As per this new policy, from May 22, 2025, all Vietnamese citizens are considered VinFast’s loyal customers and are eligible for a 4% discount on electric car and motorcycle purchases.

For electric motorcycles, in addition to the above policy, VinFast will adjust the selling price to ensure that all products are cheaper than gasoline-powered motorcycles in the same segment. The new price after applying the 4% loyalty program discount will be 15-20% lower than before (depending on the model).

Customers who purchased electric motorcycles from January 1, 2025, to May 21, 2025, will receive the price difference in the form of VPoint rewards on the VinClub application. These points can be conveniently used to purchase products and services within the Vingroup ecosystem or from partners such as Shopee.

For customers engaged in cargo or passenger transportation services using VinFast electric motorcycles, the strategic partner, Green and Smart Moving Joint Stock Company (GSM), is also participating in the ‘Fierce Vietnamese Spirit 3’ campaign with unprecedented benefits.

From May 22, 2025, owners of VinFast electric motorcycles who have registered or will register to provide transportation services on the Xanh SM Platform will be eligible for a revenue-sharing policy of up to 90% in the first year and 85% in the following two years.

In addition to price policies, the company has also introduced a special edition, the Evo Grand, featuring an extended seat design and supporting two easily removable batteries for external charging and extended range. The price for the VinFast Evo Grand (including one battery) is 21 million VND, and customers can purchase an additional battery for only 5 million VND.

**VinFast’s Performance Rivals Toyota, Hyundai, and Ford Combined**

Eight years after its establishment, VinFast has risen to the number one position in the domestic automobile market and is the only Vietnamese brand listed on the NASDAQ stock exchange in the US. It is also the world’s first automotive company to transition entirely to an electric vehicle manufacturer.

In the electric car segment, the Vietnamese automaker solidified its position at the end of 2024 and has been consistently outperforming its competitors in the first months of 2025.

In April alone, VinFast sold 9,588 units, double that of Hyundai (4,470 units) and nearly twice as many as Toyota (5,683 units, including Lexus). Since the beginning of the year, over 44,000 electric vehicles have been delivered to customers.

The three main models, VF 3, VF 5, and VF 6, have significantly contributed to VinFast’s impressive business performance. From the start of the year, VF 5 has sold over 14,500 units, while VF 3 has sold more than 15,400 units, making them the top two models in the Vietnamese market.

The main driver behind VinFast’s extraordinary growth is its diverse range of products, especially the electric vehicles with high ground clearance that cover multiple popular segments.

In the electric motorcycle and e-bike segment, the Vietnamese company experienced a strong growth of 473% in the first quarter compared to the same period last year, outperforming other electric motorcycle brands in the market, such as Pega, Yadea, and Dibao.

According to Motorcycles Data, the growth in the electric motorcycle segment has boosted the entire Vietnamese motorcycle industry in early 2025. VinFast is approaching consumers in the right way, as they are now entirely open to choosing environmentally friendly means of transportation.

The Institute for Strategic Studies, Trade Policy, and Public Administration also cited data from Vero IQ, a brand communication consulting unit, indicating that the annual growth rate in searches for electric motorcycles is 71%. This shows that Vietnamese consumers are increasingly considering electric vehicles as a suitable and preferred mode of transportation.