In the fast-paced world of today, aesthetics are no longer just about clothing, accessories, or furniture. Pencco, a leading American paint brand, is quietly revolutionizing aesthetics, starting with our walls.
Fashionable Walls, Fashionable You
Pencco’s unique aesthetic sense is evident in its valuable media films. Pencco’s layers of paint are more than just colors; they evoke emotions and a sense of touching silk within your living space. With the motto, “Style from Every Angle – Silk at Every Sight,” Pencco not only provides a new coat for your home but also conveys a message: beauty need not be ostentatious – it can be found in the subtle and quiet details.
In this new promotional film, Pencco also introduces its unique iFeel Levelling technology. This innovation is based on Nano TiO2 particles in Pencco’s paint, which are extremely small, measuring only 2 nanometers. During application, the paint self-levels, filling in minor imperfections. The physical properties and microstructure of the paint create a relatively flatter surface once dry. The Nano particles disperse light, reducing the appearance of wall imperfections when light shines on them. The wall gains a subtle sparkle, and the paint finish becomes as smooth as silk, reflecting light beautifully while remaining resilient against time and weather.
One Brand, Many Unique Stories
Mr. Vu Khanh Toan, Head of Pencco’s Representative Office in Vietnam, shared the brand’s new direction: “Home is a sanctuary, a place of protection, and a personal world for individuals and families. Pencco’s walls are not mere barriers; they showcase artistic styles, softening the space and fostering connections. Our unique technologies, like Ultrana Titan, not only enhance beauty but also provide antibacterial protection. The iFeel Levelling technology, with its smart wall imperfection-sensing capability, fills in cracks and imperfections, while the Nano titanium compound scatters light, softening the walls and turning them into giant works of art.”

Mr. Vu Khanh Toan, Head of Pencco’s Representative Office in Vietnam
You may have unknowingly encountered Pencco’s work—from apartments with walls that glisten like silver in the sunlight to cafes with deep ocean-like blue hues. Like a behind-the-scenes designer, Pencco quietly infuses spaces with character through its quality and aesthetic sense.
Mai Trang, an interior architect from Hanoi, shared, “I chose Pencco not just for the brand but also for the feeling it evokes. When I look at a wall painted with Pencco, I feel like I’m ‘touching luxury.’ It’s an emotion rarely evoked by ordinary paints.”
From American Technology to Architectural Design Emotions
As an American paint brand, Pencco continuously listens to the needs and emotions of its Vietnamese customers. Each color palette is more than just a technical combination; it’s designed based on colors present in daily life, from the roofs of rural villages to the sunny city streets.

Villas showcasing Pencco’s unique touch
Pencco understands that beauty in Vietnam is not about ostentation but about subtlety, discretion, and depth. That’s why walls painted with Pencco are not just beautiful—they invite people to stop, feel, and sometimes even see themselves reflected in the space.
Pencco Doesn’t Just Paint Walls. We Tell Stories.
Stories about beauty, personality, and, above all, a lifestyle where even the smallest detail can be the starting point of something beautiful.