The latest survey by market research company NielsenIQ (NIQ) in Q3 2024 revealed that 83% of Vietnamese consumers have a habit of saving and are looking for flexible investment products, while 75% always keep a sum of money in their accounts instead of spending it all (compared to 77% and 63% in the Q3 2023 survey). In reality, many customers are moving away from traditional savings accounts that offer fixed interest rates and limited profitability. Instead, self-profiting products, where money is “activated” to continuously create added value, are gradually gaining market share. Popular products in this group include online savings with preferential interest rates, open-end funds, deposit certificates, or fixed-term flexible savings accumulation forms. The common denominator of these products is the combination of financial security and profit optimization, integrated with technology, allowing customers to take control with just a few taps on their mobile phones.
Seizing this trend, the Orient Commercial Joint Stock Bank (HOSE: OCB) has introduced an optimal profit-making deposit product – Max Savings, aiming to provide customers with a superior savings option that ensures both safety and sustainable growth. Max Savings is the perfect blend of the stability of savings and the superior profitability of smart investment products, thereby addressing the two main concerns of depositors: capital preservation and optimal returns.
 OCB introduces Max Savings to optimize idle money profitability
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The first highlight of Max Savings is its attractive market-based interest rate, free from the pressure of fixed rates. This means that, under the same market conditions, Max Savings customers will always enjoy better interest rates, maximizing the efficiency of their money. Next, the product is designed with a flexible term of up to 36 months, allowing users to easily choose according to their financial plans, whether short, medium, or long-term. Notably, customers receive interest periodically every three or six months, instead of waiting until the end of the term, providing a stable cash flow that can be continuously reinvested.
Even more remarkably, Max Savings allows for the transfer of ownership of the deposit, opening up various practical applications such as gifting, donating, or using it as collateral in commercial transactions. This is a significant differentiation from traditional savings accounts, which are usually tied to the initial owner. Furthermore, thanks to the support of OCB’s modern digital banking platform, customers can manage their accounts, check interest rates, redeem, renew, or transfer with just a few taps on their smartphones, providing maximum convenience.
Compared to traditional savings, which only allows interest to be collected at the end of the term, with fixed interest rates and almost no flexibility in changing financial plans – Max Savings not only offers better returns but also gives users more control over their cash flow. This flexibility is particularly suited to modern financial trends, where customers desire better control and wish to seize small investment opportunities while ensuring safety.
Another noteworthy aspect is the safety and security of the product. Max Savings is insured according to the regulations of the State Bank, so customers can rest assured about the preservation of their deposited funds.
“This is especially significant in the context of other investment channels such as securities, real estate, or digital currencies, which entail high risks due to market fluctuations. Therefore, Max Savings is considered a ‘safe haven that still yields effective returns,’ said the representative from OCB.”
With its superior features and the near future reality of the automatic profit trend, which will undoubtedly continue to expand, especially with the development of financial technology, choosing Max Savings is not only a reasonable step but also demonstrates proactive and wise investment thinking in the digital era. It is an ideal product for individuals with idle funds who seek peace of mind when investing. Higher returns than traditional savings, flexibility in management and transferability, periodic interest payments, and deposit insurance – all these benefits make Max Savings a worthwhile consideration for all customer segments.
– 07:10 26/05/2025
What will be the script for the retail market in 2024?
The retail market scale in Vietnam has surpassed 180 billion USD in 2023 and is projected to continue growing in the coming years. Meanwhile, the consumer trend of Vietnamese people has been changing as more and more consumers choose to purchase products from well-known brands.
