Chilled Meat: The European Standard for Fresh and Delicious Meat
“I can buy vegetables and fruits daily from the supermarket, but when it comes to meat, I have to go to the market early to select the freshest cuts for my family,” shared Linh (from Thu Duc City, Ho Chi Minh City).
In contrast, European countries, some of the largest consumers of meat in the world, have adopted modern technologies in their slaughtering, processing, preservation, and transportation processes to ensure their meat remains fresh and tasty.
Chilling technology sets the European standard for fresh meat
European consumers can purchase this high-quality meat at any time of day from shops and supermarkets.
European-standard chilled meat: premium quality with traceable origins
Chilling technology is applied throughout the slaughtering and meat separation processes.
Meat is quickly chilled immediately after slaughter to inhibit bacterial growth, then balanced at a temperature of 0-4 degrees Celsius to allow natural enzymes to tenderize and enhance the flavor of the meat. This temperature is maintained during separation, transportation, and storage to preserve freshness, moisture, and maximum nutritional value.
Throughout this “chilling” process, the temperature is maintained at 0-4 degrees Celsius to ensure each piece of meat meets the standard for freshness and tenderness.
Only meat that has undergone these three steps of rapid chilling, temperature balancing, and sustained chilling can be labeled as European-standard chilled meat.
European-standard chilled meat production line at MEATDeli’s meat processing complex in Ha Nam
Fresh and Delicious Meat for Modern Lifestyles
In Vietnam, consumers can now choose European-standard chilled meat from MEATDeli (a brand of Masan MEATLife) nationwide, especially in major cities like Hanoi and Ho Chi Minh City.
MEATDeli’s two meat processing complexes in Ha Nam and Long An are equipped with advanced and synchronized production lines provided by Marel, a leading Dutch company in meat slaughtering and processing equipment.
Modern and safe European-standard chilled meat production process
In September 2019, MEATDeli became the first meat brand in Vietnam to achieve the BRC standard, a global food safety standard established by the British Retail Consortium. To obtain this certification, manufacturers must meet fundamental requirements, such as commitment to improvement, food safety, traceability, and hygiene. This gives discerning consumers peace of mind when purchasing and consuming MEATDeli products.
With this investment, MEATDeli aims to provide convenience to consumers by offering European-standard chilled meat that is always fresh, tender, and of consistent high quality, regardless of the time of purchase.
Currently, consumers can easily find MEATDeli chilled meat products at major supermarket systems in Vietnam, including WinMart, WinMart+, and WiN stores, offering a diverse range of meat options.
Additionally, customers can trace the origin of the meat by scanning the QR code on the tray labels to obtain detailed product information, ensuring confidence in the quality and safety of their purchase.
Through a strategic partnership with WinCommerce and the WIN Membership Program, customers can also enjoy discounts of up to 20%, demonstrating MEATDeli’s commitment to protecting and optimizing consumer benefits in the current economic context.
