The Privé: A Riverside Luxury Project Captivating Elites from North to South Vietnam

The Privé, having already made waves in Ho Chi Minh City, is now set to captivate Hanoi with the launch of its second phase on September 24th.

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From Ho Chi Minh City to Hanoi, the Phase 2 kick-off events for The Privé attracted over 5,000 business ambassadors, reigniting the vibrant atmosphere rarely seen in Vietnam’s real estate market. The overwhelming attendance and enthusiasm from the nationwide distribution community underscored the project’s immense appeal and influence in the luxury real estate sector.

Two Events, One Nationwide Appeal by The Privé

The consecutive Phase 2 business activation events in Ho Chi Minh City and Hanoi marked a significant milestone in this campaign. With over 2,000 “business ambassadors” in Hanoi, the electrifying atmosphere and strong reception from distributors further highlighted The Privé’s enduring allure—a luxury project now at the forefront of market attention.

According to Dat Xanh Group, the developer, in Phase 1, 27% of customers were from the Northern region, reflecting the project’s natural and sustainable appeal. Building on this, Phase 2 was launched simultaneously in Hanoi, expanding access for Northern customers.

Mr. Vu Quoc Viet Nam, Deputy CEO of Dat Xanh Group, speaking at the event

Mr. Vu Quoc Viet Nam, Deputy CEO of Dat Xanh Group, emphasized, “Hanoi is a key market in our development strategy. We’ve witnessed the investment prowess of Northern customers—visionary pioneers who seek the most valuable assets. In Phase 2, we bring The Privé to Hanoi, offering direct access to one of the market’s rarest and most prestigious products.”

At the event, over 2,000 business ambassadors from major Northern distributors filled the National Convention Center. The packed hall and vibrant atmosphere throughout the program showcased the project’s unique appeal.

The strong presence of Northern agents and ambassadors also signaled the resurgence of the “Southern migration” trend. Northern capital, which boomed over a decade ago, is now returning as Vietnam’s real estate market, particularly in Ho Chi Minh City, experiences robust recovery.

Mr. Vu Cuong Quyet, CEO of Dat Xanh Northern Region, shared, “From 2008 to 2010, Northern investors’ Southern migration surged, focusing on limited high-end projects in central Ho Chi Minh City. It’s no surprise that 40% of transactions in such projects were from Northern buyers.”

Northern customers typically prioritize central projects with clear legal frameworks, comprehensive amenities, and stable growth potential. In this context, luxury central real estate continues to attract elite buyers.

The Privé: Strategic Location, Long-Term Growth Advantage

The enthusiastic reception from both Northern and Southern regions demonstrates The Privé’s alignment with market needs and its positive consensus among distributors, customers, and investors.

While the events showcased market enthusiasm, The Privé stands out for its long-term sustainable value. Located in Nam Rach Chiec, adjacent to Thu Thiem—Ho Chi Minh City’s future international financial hub—the area is poised as a new development engine with synchronized infrastructure and regional economic leadership.

Near the An Phu intersection, residents enjoy easy access to key transport routes: metro line 1, the HCMC-Long Thanh-Dau Giay expressway, Mai Chi Tho Avenue, Hanoi Highway, and Long Thanh International Airport. These rare advantages ensure sustainable growth in both value and utility.

With three riverfront sides, the 9, 10, and 11 towers offer expansive views and diverse amenities: a swimming pool, 3D golf room, table tennis, billiards, gym, multi-purpose sports court, karaoke, cinema, and library.

Jewel Tower, with its four riverfront sides and upgraded handover standards, continues to captivate Northern buyers—a community known for stringent real estate criteria.

The strategic timing of the new sub-zone launch in Hanoi was well-received. According to a Hanoi distributor, the new sub-zone’s unique advantages quickly attracted Northern investors. These rare central Ho Chi Minh City apartments combine exclusivity with location value, catering to discerning buyers.

With limited central land, riverfront compound projects like The Privé are rare, offering long-term value and appealing to Northern investors. Phase 1 buyers saw a 10% value increase within a month, highlighting the project’s profit potential.

Beyond appreciation, experts note The Privé’s stable rental income potential due to its proximity to Thu Thiem’s financial center, home to international experts and senior managers. This sustainable demand offers investors consistent cash flow, blending long-term growth with stable returns.

Explore The Privé’s exclusive living spaces and elite values at the official website: https://theprive.vn

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