For the ultra-wealthy, home life is an art of pure indulgence – where everything runs as smoothly as a five-star hotel, but with a twist of absolute personalization to the owner’s tastes and aesthetics.

“Luxury Living” – the Upper Class’s Definition of Themselves

The journey to defining this unique lifestyle of the upper class began over a century ago when the Sherry-Netherland Hotel on Fifth Avenue, New York, first introduced the concept of serviced apartments exclusively for the global financial and intellectual elite. Throughout its history, this lifestyle has come to be known as Branded Residences – a true marker of luxury real estate.

Branded Residences offer a five-star standard of living with prime locations, timeless architecture, and exclusive services provided by renowned hotel brands.

However, Branded Residences are more than just luxurious homes. Their true value lies in the tailor-made experiences crafted by famous hotel brands, where every service reflects the sophistication and style of its elite owners. Here, residents enjoy the privacy of their own villas in the heart of the city while relishing in the full range of amenities and services of a five-star hotel – from concierge and private butler services to wellness centers and impeccable maintenance support.

To truly cater to the ultra-rich, these residences are often associated with prestigious management companies such as WorldHotels™, the most prestigious brand of the BWH® Hotels group.

BWH® Hotels is one of the top 10 largest hotel chains in the world, managing nearly 4,300 hotels in over 100 countries and territories, covering various segments from affordable to luxury. This global presence ensures that the management standards of BWH® Hotels and WorldHotels™ are consistently applied on an international scale.

In Vietnam, Essensia Parkway is the first Branded Residences project in Ho Chi Minh City to be managed by WorldHotels™.

Essensia Parkway – The Intersection of Global Hotel Management and Vietnam’s Leading Property Developer

Carrying the legacy of a leading global hotel network, WorldHotels™ establishes global management standards at Essensia Parkway, combining five-star services, comprehensive amenities, and highly personalized experiences.

Located in the south of Ho Chi Minh City, adjacent to Phu My Hung, Essensia Parkway offers an exclusive collection of only 74 low-rise products, including detached and semi-detached villas and shophouses. Within each residence, the luxury lifestyle is subtly crafted through elegant designs and unique amenities, with a concierge team that understands the essence of refined living, ensuring that the owner’s daily needs are meticulously met: from hosting five-star dinners with private chefs to home care services, transportation arrangements, flight bookings, and spa reservations at the Onsen Clubhouse…

Essensia Parkway is the first Branded Residences project in Ho Chi Minh City to be managed by WorldHotels™

Designed with the Lux-Well lifestyle in mind, residents of Essensia Parkway need not venture beyond its premises to indulge in exclusive privileges. The project boasts a comprehensive range of health-focused amenities with the Onsen Clubhouse, a therapeutic space inspired by Japanese hot spring resorts, offering a holistic recovery experience for the body and mind. Additionally, with a low building density of only 40%, the presence of lush gardens and harmonious water features throughout the project ensures that residents can breathe and live wellness with every step they take.

The Onsen Clubhouse is a unique amenity that elevates the Lux-Well standard of living at Essensia Parkway

At Essensia Parkway, each day for the elite homeowner is a journey of indulgence in a “mini-resort” within the city, ensuring five-star experiences with every turn. Moreover, all services are integrated within a closed ecosystem, professionally managed by WorldHotels™. The security system operates according to international standards, ensuring absolute privacy for residents. Specifically, all entrances are controlled by modern technology, combined with a 24/7 security team, creating a multi-layered protection system.

The collaboration between Phu Long – Vietnam’s leading real estate developer, and WorldHotels™ has created these unique “branded” products, exclusively tailored for a deserving elite community, while setting a new standard for “luxury living” in the south of Ho Chi Minh City.

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