A New CEO for DNSE Securities

As part of the leadership restructuring and streamlining process, alongside the appointment of Ms. Nguyen Ngoc Linh as CEO, Ms. Pham Thi Thanh Hoa, who has steered DNSE’s robust growth over the past five years (2020-2025) as CEO, continues to serve as a Board Member. She has been entrusted with overseeing the Board of Directors’ office, a strategically significant role in the company’s long-term development orientation.

Born in 1985, Ms. Nguyen Ngoc Linh holds a Bachelor’s degree in Business from La Trobe University, Australia. With 18 years of experience in the financial and securities industry, she has held crucial positions at VnDirect Securities Corporation, including Head of Investment Advisory and Head of Wealth Management Products.

Since joining DNSE on September 17, 2020, Ms. Linh has taken on various roles, including Head of Proprietary Trading, Head of Product Development and Partnerships, and Director of Securities Trading and Partnerships.

Over the past five years, Ms. Linh has worked closely with DNSE’s leadership to implement numerous large-scale projects, develop investment advisory products, and forge strategic collaborations with key partners, marking a turning point in DNSE’s customer growth trajectory.

A notable initiative is the partnership between DNSE and Zalopay, launched in 2023, introducing Vietnam’s first electronic wallet-based securities account. With a focus on simplifying securities investment and making it accessible to everyone, especially the younger generation and first-time investors, this product attracted a breakthrough number of customers, contributing to DNSE’s sustained market leadership in new account openings.

Specifically, in 2024, DNSE accounted for 21.6% of new securities accounts opened, with one out of every five new accounts being opened with DNSE. In the first quarter of 2025, DNSE captured a remarkable 33% market share of new account openings. Nearly 75% of these new customers came through partner channels. This success propelled the total number of accounts managed by DNSE to 1.2 million by the end of June 2025.

Ms. Linh also spearheaded the “one-touch, multi-platform” strategy, seamlessly connecting DNSE’s securities accounts with banks and data platforms. This initiative enabled customers to swiftly open accounts and access convenient features, such as direct equity investments from their bank accounts, in-depth data insights, and seamless trading without platform switching.

These successful endeavors position DNSE as a leading technology-driven securities company, offering pioneering products in the realm of digital finance and securities. DNSE is committed to empowering users with feature-rich, intelligent, and advanced financial capabilities and products.

DNSE has been at the forefront of digital finance and securities innovation over the past years

Currently, DNSE sustains stable business growth and exhibits notable expansion in its customer base and market share in the derivatives segment. In the first quarter of 2025, DNSE achieved a 34% revenue increase and a 37% growth in margin lending compared to the same period in 2024. In the derivatives market, DNSE ranks among the top two in market share, holding a strong position with a 16.7% market share in Q1 2025.

With her extensive experience, solid expertise, and profound knowledge of the Vietnamese market, Ms. Nguyen Ngoc Linh, in her new role as CEO, is trusted by the DNSE Board of Directors to provide strategic contributions. The Board is confident in her ability to help DNSE gain market share, expand its business network, and propel the company to even greater heights, solidifying its position as a leading technology-driven securities firm.