The Magic of SHBFinance’s Flexible Financing Model

Personalized Products, Expanded Reach

Since entering the market, SHBFinance has positioned itself not just as a lender but as a financial partner. Our products are designed with flexibility, adopting a “customer-centric” approach to serve various purposes such as daily expenses, education, healthcare, and essential purchases.

SHBFinance offers tailored loan packages for specific segments: salaried individuals, small business owners, customers with a good credit history, or those holding life insurance policies. Our loans offer limits of up to VND 100 million, with tenors ranging from 3 to 36 months and competitive interest rates starting from 1.37% per month—one of the lowest in the current consumer finance market.

We also emphasize product personalization by adjusting our credit scoring process. This flexibility allows customers with good profiles to enjoy preferential interest rates and higher credit limits. Additionally, we have shortened the time for loan approval to just 5 minutes for digital platform loans or repeat loans.

Customers are provided with convenient post-loan utility services throughout the product’s life, including over ten payment channels, ranging from direct to online options, and tools for loan inquiries and management. Our modern loan management system helps us understand our customers’ repayment behavior, enabling us to offer appropriate support when needed.

Combining Cash Loans and Credit Cards

To cater to diverse financial needs, SHBFinance provides flexible solutions, including cash loans and credit cards. Cash loans are suitable for customers requiring substantial funds for specific purposes, while credit cards offer flexibility for everyday expenses, short-term contingency funds, or convenient cash withdrawals.

Our Sung Tuc credit card offers a 50% interest rate discount and multiple benefits, including a maximum limit of VND 70 million, quick issuance, instant cash withdrawals, and waivers on four types of fees: issuance, annual, renewal, and cash withdrawal (for the first ten transactions). This credit card serves as a readily available source of funds for various needs, and customers only need to apply once to enjoy lifelong convenience.

SHBFinance representatives affirm that our products feature a straightforward application process, swift processing times, and competitive interest rates. By offering both cash loans and credit cards, we enable customers to optimize their cash flow and access capital flexibly according to their specific needs and timelines.

Towards a Mass Financial Ecosystem

SHBFinance is committed to building a mass financial ecosystem where customers have the autonomy to make informed financial choices. “We aim for each loan to be an empowering tool rather than a burden. When utilized appropriately, consumer loans can improve people’s quality of life and lead to a more stable financial future,” shared Ms. Olena Khlon, CEO of SHBFinance.

At SHBFinance, loans are designed with flexibility, considering the customer’s actual capacity. Our advisory team ensures transparent and comprehensive explanations before any borrowing decision is made. Additionally, our data-driven scoring system aids in making prudent decisions, reducing the risk of non-performing loans and alleviating financial pressure during the repayment process.

SHBFinance is dedicated to being a trusted and approachable consumer finance brand, offering digital and customer-centric financial solutions. We strive to create a product and service ecosystem that deeply understands our customers’ needs, resulting in adaptable and trend-responsive offerings.

From streamlining loan procedures to leveraging technology in operations, SHBFinance is expanding its flexible financial model to cater to diverse customer segments. In 2024, the company recorded an 86% positive customer service rating, an 18.3% repeat customer rate, and an increased loan approval rate for customers without a credit history. These metrics reflect the effectiveness of SHBFinance’s strategy, encompassing technology, product innovation, and a customer-centric approach.

Moving forward, SHBFinance will continue to play an active role in promoting financial inclusion in Vietnam. With a focus on developing flexible financial solutions, the company aims to enhance financial accessibility for underserved populations, particularly those with unstable incomes, lacking collateral, or seeking modern, swift, and convenient access to capital.