The coffee industry in Vietnam is thriving, and we have exciting news to share! Mr. Trinh Duc Minh, Chairman of the Buon Ma Thuot Coffee Association, revealed that the country's coffee export target for this year is set to surpass a remarkable $6 billion. What's even more impressive is Vietnam's venture into the specialty coffee market, with local producers now offering premium beans that fetch prices 50-100% higher than the global average.