Beauty and consumer electronics remain strong
Frustrated with crowded lines and direct payment of traditional market shopping, many people choose to shop online for the convenience and various benefits. Accordingly, e-commerce platforms such as TikTok Shop have become a priority for users in solving the year-end shopping puzzle. Only counting #SamTetBungSac, the event accompanying TikTok users’ Tet shopping journey, it has recorded nearly 700 million views with hundreds of livestream sessions from creative content creators and brands lasting for weeks.
Despite the changes in shopping behavior, users’ demand for Tet items seems to remain stable over the years. In particular, serving the habit of refreshing one’s appearance for the Lunar New Year, the beauty industry continues to be a favorite among users in the 2024 Tet season. Products ranging from skincare to makeup have seen “explosive” purchases, such as Maybelline lip gloss products which have achieved more than 56 thousand sales and are in the top 5 best-selling products on TikTok Shop in the past 30 days.
Another item that consistently holds the top spot in terms of purchases and additions to the shopping cart on TikTok Shop is consumer electronics. Electric rice cookers, fast boiling kettles, microwaves, etc., are the top-ranking products in the Kitchen Appliances category on TikTok Shop. Particularly, the SILVER CREST rice cooker has exceeded the milestone of 3347 purchases within just one week.
After ordering an air fryer during lunch break, Ms. Linh (accountant, Hanoi) said that she regularly buys home appliances on TikTok Shop Mall because they are guaranteed to be 100% genuine. “Due to the nature of my work, Tet usually falls during the busiest time of the year for me. In previous years, I had to juggle between shopping and keeping up with the accounting, so I didn’t have the time or mind to fully enjoy Tet. But now, I can just go on a livestream, place an order right away, with many benefits and get it delivered to my doorstep without having to go far,” Ms. Linh added.
Online Tet shopping: Convenience is not enough
Unlike normal shopping occasions, the reason people switch to online orders during Tet is also for the entertainment experience. Mr. Tuan (engineer, Ho Chi Minh City) said: “It’s Tet, and it’s important to have fun in everything, including shopping. I often browse TikTok for entertainment, and sometimes when I come across interesting products, I buy them right away because it’s all within the same app. It’s like killing two birds with one stone”.
Amidst the hustle and bustle of the upcoming new year, many people like Mr. Tuan choose to combine shopping with entertainment to lighten their load. Ms. Chau (teacher, Ho Chi Minh City) said that her family often searches for Tet preparation tips on TikTok. “I usually watch cooking recipes on #AnCungTikTok, while my husband watches #CleanTok to learn cleaning tips. There was a time when both of us were engrossed in watching and ended up buying an electric rice cooker because the reviewer was so convincing and we found the TikTok Shop code right in the video. Shopping like this is so much fun, so we have been doing it early on,” Ms. Chau revealed.
It is known that #AnCungTikTok, #CleanTok, along with #TikTokGiaiTri or #GocLamDep, are all hashtags belonging to #ThanhThoiLuotTet – a campaign initiated by TikTok to spread positive Tet preparation tips to the community. Besides providing useful content, the campaign also meets users’ shopping needs through exclusive discount codes, vouchers, and free shipping with #SamTetBungSac.
Quyen Leo Daily, a TikTok Creator with a channel of nearly 4 million followers, shared: “Being a content creator as well as a shopper, I understand that the purpose of the Tet shopping journey is not just about convenience or discounts. Above all, it’s the joy of finding the perfect item. Therefore, besides introducing quality products, I want to inspire positive shopping experiences to the community through familiar and highly entertaining content.”
The Quyen Leo Daily family during a vibrant livestream on TikTok Shop
Despite the busyness and concerns, Tet 2024 still brings positive energy through shopping. When people find joy in adding items to their carts or placing orders, it is also the time when a truly relaxed Tet season is approaching.
