There is news circulating on social media that BYD will open its first dealership in Vietnam on May 1st, located on Giai Phong street in Hanoi, marking the beginning of its product line in two sedan and SUV segments. Afterward, the company will expand with three dealerships in Hanoi.
Although this information has not been confirmed by BYD, it cannot be denied that there is an increasing amount of information regarding BYD’s impending entry into the Vietnamese auto market. Previously, in mid-2023, the BYD Auto Vietnam fan page on multiple social media platforms simultaneously posted images of the Atto 3 model accompanied by the caption “We are coming.”
In fact, BYD had considered Vietnam as the location for its second manufacturing plant in Southeast Asia (after Thailand). However, the final selection was Indonesia.
BYD is eagerly awaited by many Vietnamese customers due to the brand’s tremendous success in Thailand. In 2023, BYD was the best-selling electric vehicle brand in the country with over 30,500 units sold. Among them, the Atto 3 model led the way with sales of 12,500 units.
The Atto 3 is likely to spearhead the product line and serve as the flagship model for BYD in Vietnam. The vehicle has dimensions of 4,455 x 1,875 x 1,615 mm (length x width x height) and a wheelbase of 2,720 mm. These specifications fall between the VinFast VF e34 and VF 7 models. In Thailand, the Atto 3 is available in two versions: Standard Range and Extended Range, with prices of 1,099,900 baht and 1,199,900 baht respectively, equivalent to 742 million VND and 810 million VND.
If the Atto 3 is successful, BYD is likely to expand its product line in Vietnam with the Han EV sedan model and the Tang SUV model. The BYD Han EV falls into the mid-size sedan segment, while the BYD Tang fits into the mid-size SUV segment.