On the occasion of the upcoming new year and Tet Nguyen Dan, Techcombank and Starbucks have collaborated to launch the “Warm Tet from the heart – Prosperous and as desired” program, aiming to bring seamless payment experiences, along with attractive offers for customers from both sides. This is considered the most notable campaign since the two parties officially collaborated just over a year ago and also the “opening” campaign for many collaborative activities that will take place in the new year of 2024.
The program “Warm Tet from the heart – Prosperous and as desired” will be implemented throughout the Tet Nguyen Dan Giap Thin 2024 period, with a meaningful message about sharing Tet. Around each cup of coffee are the stories we spend time with our loved ones, enjoying sweet and warm last days of the year. In addition, Techcombank and Starbucks also send “lucky money” gifts, special offers for customers this Tet – Replacing gratitude and blessings for good things for the coming new year.
At the same time, when experiencing products and services at the Starbucks Vietnam store chain, customers will also immerse themselves in a specially decorated festive atmosphere on the occasion of the new year, with the presence of a giant coffee cup, or media publications bearing the imprint of the Techcombank and Starbucks brands.
Not only until now, but even as early as Q2.2023, Techcombank and Starbucks have implemented many preferential programs for customers, thereby recording impressive business results. The number of Techcombank customers making payments at Starbucks increased on average 4 times per month.
The implemented programs have created opportunities for the two parties to get closer to a large number of customers, especially young people, customers in the “Why not” segment – those who are sensitive to digital technology and share the love and interest in premium brands.
Sharing about the exclusive partnership between Techcombank and Starbucks, Mr. Nguyen Anh Tuan – Director of the Retail Banking Division, Techcombank said: “With customer-centric strategy, Techcombank focuses on implementing activities around the highest benefits of customers. 2023 marked the success of Techcombank in providing products and services with different experiences. In the 2024 strategy, Techcombank will continue to develop and expand a diverse cooperation network in all fields, especially strategic partners in high-quality products and services to bring continuous experiences on customers’ consumption journey. In which, Starbucks – a popular and highly rated cafe brand in Vietnam, famous for its very good quality coffee products. We believe that the cooperation between Techcombank and Starbucks will maximize the experience for customers with convenient and fast payment solutions and attractive customer loyalty programs.”
It is expected that in 2024, Techcombank will deploy new payment methods, integrated into the Starbucks Vietnam store chain to optimize customer payment experiences. In addition, Techcombank and Starbucks will continue to collaborate to implement more customer loyalty programs, so that every customer when coming to Starbucks with a Techcombank card can enjoy convenient and easy benefits. Like how Techcombank has accompanied major retail brands, “One Touch is Win” following the strategic direction “Customer as the focal point” that the bank has been and is pursuing.
