Brand Finance evaluates brand value data based on the ability to generate profit for businesses. The organization analyzed each subsidiary, as in the case of Meta, which owns the social networks Instagram and WhatsApp.
List of the top 10 most valuable brands in 2024.
At the top of the ranking, Apple’s brand value has increased by over $217 billion compared to last year, reaching a total of $516.6 billion. While iPhone sales have slowed down, the company continues to expand its product lineup from technology accessories to the Apple TV streaming software. Brand Finance’s research shows that over 50% of users believe that Apple’s products are worth the price.
On the other hand, Tesla’s brand value has dropped to $58.3 billion, falling out of the top 10 most valuable brands. This happened as new electric vehicle (EV) manufacturers, such as BYD, fiercely compete in terms of product prices.
In terms of fastest growth rate, Nvidia leads the world’s brands. This company thrives thanks to investors flocking to stocks in the artificial intelligence (AI) research industry and the growing demand for memory chips.
Notably, Nvidia joined the trillion-dollar market capitalization club at the end of January 2024. It is only the 5th company to achieve this milestone. So far, Nvidia’s value has reached $44.5 billion.
In 2024, more than half of the top 100 most valuable brands are headquartered in the United States, with a total scale of up to $3.2 trillion. China has the second highest number of companies in the ranking, with TikTok being the most valuable brand, reaching $84.2 billion. In addition, many prominent Chinese brands focus mainly on the financial sector.
According to Brand Finance
