According to folklore, the day of the Thần Tài festival is an opportunity for people to buy gold and pray for wealth and luck for the new year. Therefore, every year, right after the Lunar New Year holiday, gold shops enter the largest harvest season.
This year, during the Tết Giáp Thìn holiday, many shops opened early and were beautifully decorated. By the 6th day of Tết, which is the first working day of the new year, customers were amused to see the vibrant and bustling atmosphere on the “golden streets” in Hanoi such as Trần Nhân Tông, Cầu Giấy, Minh Khai…
The shops had staff wearing Thần Tài costumes to greet and invite guests. Every customer who visited the shops received a lighter and salt as tokens of good luck.
The shops were crowded with visitors who came to explore, inquire about prices and make transactions on the golden streets of Trần Nhân Tông on the 6th day of Tết.
The advertising signs, promotional program notices on the day of the Thần Tài festival were elaborately designed to attract customers.
Various types of gold products were beautifully displayed, making customers feel lost in a maze and wanting to buy every item.
One shop even had a large and eye-catching Thần Tài figure.
Many shops said that customers started coming on the 4th day of Tết and the number gradually increased from the 5th day. By the 6th day, it was always busy, overloaded at some points.
Shops selling feng shui items with gold decorations also attracted customers during the Thần Tài festival.
The feng shui stone rings with gold decorations were sold at prices ranging from 1,000,000 – 3,000,000 VND, and even higher for higher value items.
The meticulously crafted gold jewelry sets captivated customers.
