In Vietnamese traditional culture, throughout thousands of years of history, the “Four Gentlemen” symbolize the cycle of seasons, from winter to spring and beyond, with everything on Earth constantly connecting. This is why the people of the East consider “Pine, Bamboo, Chrysanthemum, and Apricot Blossom” as the “Four Gentlemen” representing proud character, bringing prosperity and fortune to create a peaceful and prosperous life.
The Pine tree originated from Japan, later introduced to Chinese and Vietnamese cultures and become a symbol for the winter season. This is a long-lived tree, growing in harsh natural conditions, similar to the image of a resilient, unyielding gentleman with great aspirations. The Pine tree is a suitable gift for businessmen who desire a successful and flourishing career, overcoming all obstacles.
In traditional culture, the Pine tree represents the spirit of the gentleman – strong, resolute, and full of aspirations.
On the other hand, the Chrysanthemum flower is a symbol of East Asian culture, like “the remaining sunlight entering the gentle autumn”. This flower is believed to bring longevity and good luck, creating strong connections. Autumn is also the season of love, sometimes with a hint of nostalgia. It is coincidental that the symbolic meaning of the Chrysanthemum flower and the sentimental fall season “intersect” each other.
Regarding Bamboo, in Vietnamese culture, Bamboo is always considered a close friend, a representation of a courageous and upright gentleman. In feng shui, Bamboo not only symbolizes longevity and good health, but also represents harmony. Bamboo signifies wishes for good luck, for conciliation, spiritual wisdom, and firmness in the face of difficulties and adversity.
Lastly, the white Apricot Blossom in the special Four Gentlemen evokes the noble temperament of a resilient, pure, and successful gentleman who overcomes difficulties. Apricot Blossoms hide extraordinary vitality beneath their humble appearance and radiant beauty, just like a reminder for gentlemen who want to achieve greatness, they must first humble themselves. Each Apricot Blossom has 5 petals, symbolizing the five blessings: happiness, good fortune, longevity, wealth, and prosperity.
The combination of these 4 species helps the Four Gentlemen painting represent the harmonious cycle of the four seasons – spring, summer, autumn, and winter, bringing luck, hope, and smoothness to human life.
“Pine – Chrysanthemum – Bamboo – Apricot Blossom” is also the image chosen by Techcombank as a symbol for Techcombank Private service, a superior personal financial solution for special customers aiming for prosperity and sustainability across generations.
Techcombank Private, a priority banking service, is designed for customers with a net worth of over USD 1 million or a total financial relationship value at Techcombank of VND 2.5 billion, averaged over 3 consecutive months. The service includes a comprehensive suite of financial and non-financial solutions such as investments, inheritance planning, immigration procedures, and healthcare. This will be the foundation for the bank to further enhance the implementation of the “customer-centric” strategy, optimizing the customer journey for the priority segment of the bank.
The number of individuals in the high-net-worth group (with assets valued at USD 1 million or more) has increased by 70% over the past 5 years and is expected to continue growing by 170% during the 2017-2027 period. Recently, with the development of technology in the field of financial investment, wealth tech, the demand of young people for wealth management services is increasing.
For wealthy customers, wealth management models will be far superior to traditional models. Unlike selling individual financial products, wealth management is a comprehensive approach that provides solutions to meet diverse customer needs in life.
Techcombank Private is a dedicated banking service specifically designed for such customers, encompassing all financial and non-financial management solutions such as investments, inheritance planning, immigration procedures, and healthcare…
Many privileges are designed exclusively for Techcombank Private clients such as profitable investment privileges, enhancing prosperity through the high-quality bond network of reputable businesses, participating in global business connection events within Techcombank’s ecosystem; being granted a transfer limit of up to VND 2 billion/day.
With a team of top-tier senior experts carefully selected and trained to international standards, backed by a team of exceptional financial advisors, Techcombank Private is ready to create and provide specialized financial and wealth management solutions for customers.
Moreover, Techcombank Private not only wishes to preserve wealth and assets but also values non-material values such as the proud character of the Chrysanthemum, the elegance and fortune of the Apricot Blossom.
Customers using Techcombank Private services will be served individually at the Private Banking Lounge located at key transaction points, spanning from headquarters to branches, from North to South, and especially by a team of experts who are Asset Management Directors with high professional qualifications, extensively trained by leading international advisory partners.
Techcombank Private customers will also enjoy the exceptional benefits of the Premium Infinite Credit Card with a high credit limit, the right to use unlimited business class airport lounges; Experience premier service through the Techcombank Private Debit Card, with travel insurance worth up to VND 10.5 billion and a 10% discount at exclusive events of premium brands within the Tam Son system; Enjoy quick and convenient transactions through the “Red Carpet Service” in dedicated spaces at Techcombank headquarters and branches; along with a number of on-demand at-home services for customers.
“Techcombank wants to accompany the essential values that customers have built into a heritage that transcends generations. In addition to business goals, growth figures, we focus on solving the concerns that customers are interested in, their goals that they are striving for, which in this case are prosperity, spreading noble values, and enduring through many generations. With the symbol of Pine – Chrysanthemum – Bamboo – Apricot Blossom, which has endured alongside Vietnamese culture, Techcombank Private aims for prosperity and sustainability across generations, and with Techcombank Private service, we will pioneer to become the leading premium bank in the Vietnamese market and reach out to the region” – said Mr. Nguyen Anh Tuan.
