Brand identity is an essential and critically important factor for businesses operating in any industry, and the banking industry is no exception.
Designing a brand identity for the banking industry requires not only creativity and sophistication, but also the ability to convey the personality, values, and messages of the bank’s products and services to customers. A good identity system serves as a tool to make an impression, attract customers, increase sales, and provide a strong foundation for long-term brand development in the increasingly competitive financial industry.
Over the past decade, many banks have “refreshed their appearance” to pursue new development and business strategies.
In general, the trend in the new logo designs for banks is to be more minimalist than before. Many banks, after making changes, do not have much difference compared to before… However, few changes do not mean there is no cost. According to marketing experts, changing the logo of banks is costly as it requires changes throughout the entire system, not only in the products and services offered to customers, but also in signage at branches and advertising points.
Design: Khang Di
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