Whether it’s the first-generation model launched in 2014 or the second-generation model launched in 2020, the Toyota Mirai has always been a promising vehicle. Its sleek design (especially the second-generation) and decent performance have caught the attention of many, but the number of people actually buying the car remains low due to one major factor: fuel.
Specifically, the Toyota Mirai runs on hydrogen fuel, which is much less popular than electric cars. While in theory, this clean fuel is as environmentally friendly as electricity and offers the advantage of quick refueling like gasoline, the reality of the situation is quite different. There are very few hydrogen refueling stations worldwide, and the number is even decreasing, making people hesitate to invest a large sum of money in a hydrogen fuel cell car.
The Toyota Mirai made a comeback in 2020 with its striking design, but it still hasn’t caught the attention of many consumers. Photo: Toyota
In mid-February, Toyota USA offered a $40,000 rebate on the Mirai Limited edition. In addition, the car comes with free fueling credits worth $15,000. Zero percent financing and potential savings of around $6,800 further enhance the deal.
In total, buyers of the Toyota Mirai Limited edition can save about $61,800. This amount is already enough to purchase multiple cars in the United States, such as the Kia Telluride.
The interior of the latest Toyota Mirai exudes modernity and luxury. Photo: Toyota
While buyers of the Limited edition receive a $40,000 rebate, buyers of the regular Mirai receive a “mere” $22,000 rebate. The original prices of these two models are $51,285 and $68,210, respectively.
According to carfigures, the Toyota Mirai achieved sales of 2,737 units in the United States in 2023. In contrast, the sales figure for January 2024 was a mere 44 units. This is a low figure in a market that consumed 15.6 million vehicles in 2023.
