In Vietnam, 20% of small and medium-sized enterprises are owned by women. That is the assessment in the report “White Paper on Small and Medium Enterprises Owned by Women” by the Asian Development Bank (ADB) in collaboration with the Ministry of Planning and Investment. According to the Central Institute for Economic Management (CIEM), the rate of women-owned businesses in Vietnam is ranked high in the Southeast Asia region. In particular, 51% of Vietnamese businesses currently have women in the ownership structure, much higher than other countries.
CONFIDENT WOMEN LEADERS
In a recent sharing session with the government and the national business community, Ms. Thai Huong, Chairman of TH Group’s Strategic Council, Chairman of the Vietnam Women Entrepreneurs Association, stated that as the country enters the era of integration with the world, Vietnamese women continue to play an important role and are the driving force for the overall development of society.
“Not only in the business field, female entrepreneurs always preserve, promote, and build the image of Vietnamese women – modern-day women entrepreneurs, with the roles of mothers and wives in building families, caring for the older generation, and educating the younger generation,” emphasized Ms. Thai Huong.
Of course, the path to success is not always smooth. In addition to the difficulties of starting a business and lack of capital, there are also the challenges of the Covid-19 pandemic and economic downturn. Continuous challenges have posed many difficulties for women-led businesses.
According to Ms. Phan Thi Khanh, founder of GreenJoy Company, the company’s handicraft products made from grass have been exported about 2-3 containers per month to many international markets. However, Vietnamese consumers are still quite hesitant. In the coming time, Green Joy is trying to reduce costs as well as promote awareness of green products.
Ms. Tran Thanh Viet, CEO of VGreen Group, shared that in the early days when VGreen Group had no production experience and the adjustment ratio was not accurate, it was difficult to sell the products. After the initial failed launch, the next batch of products also failed to win the “emperor’s” heart… After many analyses to adjust the formula, VGreen Group now has a long list of products that gradually dominate the domestic market, including the popular and promising fresh fruit Kombucha tea in terms of revenue.
Similarly, to balance investment costs, Tai Ky Food Joint Stock Company had to return to investing in the domestic market when exports faced difficulties and could not expand the market. “The company hopes to receive more support from relevant agencies to participate in domestic trade programs to attract customers. In addition, the company also hopes to connect with export enterprises to bring TaikyFood’s brands to overseas Vietnamese,” suggested Ms. Tran Thuy Duong, Deputy General Director of TaikyFood.
When overcoming difficulties, the reality shows that many female entrepreneurs have made efforts to innovate business management and technology to bring products to the world. Nguyen Thi Huong Lien, CEO of Sao Thai Duong JSC, is known as the author of 13 patents and useful solutions. Sao Thai Duong currently has over 150 herbal products, serving the current market of 63 provinces in Vietnam and exporting to the United States, Britain, EU, Russia, and China. Mrs. Lien was invited by the World Health Organization (WHO) to contribute opinions to the development strategy for the 2025-2034 period at the 2023 Global Summit on Traditional Medicine in India.
Similarly, Trinh Thi Hong Van, Chairman of the Board of Directors of Yen Sao Khanh Hoa Beverage Joint Stock Company, has dedicated a lot of effort and determination to bring the local bird’s nest product to the global market. Also, Nguyen Thi Huyen, CEO of Quế hồi Vietnam Corporation (Vinasamex), boldly opened up domestic raw material areas and helped the company achieve the highest international organic certification of the European, American, Japanese, South Korean markets, contributing to affirming that Vietnamese products can meet world standards with the highest quality…
The full content of the article is published in Vietnam Economic Magazine Issue 10-2024 released on 04/03/2024. Please find it here: link:
https://postenp.phaha.vn/chi-tiet-toa-soan/tap-chi-kinh-te-viet-nam
