The Paradox: Despite being discontinued in Japan due to poor sales, this Toyota car still dominates the market in Vietnam!

Toyota Camry Discontinued in Home Market

Toyota has officially announced the cessation of production and sales of the Camry in the Japanese market by the end of 2022. This decision has surprised many as the Camry has been a popular D-segment sedan in the Land of the Rising Sun for over 40 years.

The main reason is the popularity of SUV and MPV models in Japan, which has led to a decline in consumer demand for sedans, coupled with a shortage of semiconductors. In 2022, only around 6,000 Camry vehicles were sold in Japan, accounting for less than 1% of the global total sales of this model. 

In addition to poor sales, the top automaker in Japan also believes that the Camry has fulfilled its role in the domestic market and will focus on regions where this model is in high demand. New generations of the Camry are still being developed, primarily to serve export needs to international markets.

Toyota Camry Dominates in Vietnam

In contrast to the sluggish sales in the Japanese market, the Toyota Camry has been the best-selling D-segment sedan in Vietnam for many years. 

According to the Vietnam Automobile Manufacturers’ Association (VAMA): The Toyota Camry was the best-selling D-segment sedan in Vietnam in 2023 with sales of 17,869 units, accounting for over 40% of the segment’s market share. Competitors such as the Honda Accord sold only 2,429 units, Mazda 6 sold 1,876 units, and Kia K5 sold 4,789 units.

As of February 2024, the Toyota Camry continues to lead the D-segment sedan with sales of 2,231 units, capturing over 35% of the market share. The Honda Accord sold 366 units, Mazda6 sold 265 units, and Kia K5 sold 778 units. 

Why do Vietnamese customers highly favor the Toyota Camry?

Quality and Durability

The Toyota Camry is well-known for its durability and reliability. This is an important factor that Vietnamese consumers consider when purchasing a car.

Luxurious and Modern Design

The Camry features a luxurious and sophisticated exterior design with sleek lines and a modern touch. The large trapezoidal grille, sharp LED headlights, and sculpted front bumper create an impressive appearance for the vehicle.  

The interior of the Camry is spacious and equipped with premium leather seats, a panoramic sunroof, a touchscreen display, and more. The center console is designed scientifically and user-friendly. The Camry is also equipped with other premium features such as dual-zone automatic air conditioning, a JBL 9-speaker entertainment system, wireless charging…

The Camry is powered by a 2.5L 4-cylinder engine, generating 207 horsepower and 243 Nm of torque. This engine is combined with an 8-speed automatic transmission, providing strong performance and fuel efficiency. 

Advanced Safety Features

The Camry is equipped with advanced safety features such as ABS, EBD, BA, VSC, HAC, TRC, blind-spot warning, cross-traffic alert…

Reasonable Price

The Camry offers a reasonable price compared to its competitors in the same segment. The current selling price of the Camry ranges from 1.046 billion VND to 1.466 billion VND. 

Resale Value

The Camry has a high resale value compared to its competitors in the same segment. According to J.D. Power’s survey, the Camry achieves a resale value of 67% of its initial price after 3 years.

Excellent After-Sales Service

Toyota has a wide network of dealerships nationwide, providing excellent after-sales service for customers.