According to the Vietnam Coffee and Cocoa Association (VICOFA), Vietnam’s coffee exports reached nearly 1.7 million tons, a 4.5% decrease compared to the 2021-2022 season.
However, the export value still increased by 3.4% to $4.1 billion due to higher prices. The average export price of Vietnamese coffee was $2,451 per ton, a 5.5% increase compared to the previous season.
In particular, the export of roasted and instant coffee accounted for about 90,000 tons (excluding green coffee), with an export value of about $510 million. This volume accounted for approximately 5.4% and the value accounted for about 12.5% of the total coffee exports in the 2022-2023 season.
Trung Nguyen by Mr. Dang Le Nguyen Vu ranks fourth in roasted and instant coffee exports
Known as the “Coffee King,” Trung Nguyen – Saigon Coffee Factory, a branch of Trung Nguyen Group, ranks fourth among the top 10 roasted and instant coffee exporters in Vietnam for the 2022-2023 season.
Specifically, the top 10 exporters in terms of export value are Outspan Vietnam, Cà phê Ngon, Nestlé Vietnam, Trung Nguyen Group, Tata Coffee Vietnam, URC Vietnam, Lựa chọn đỉnh, Instanta Vietnam, Iguacu Vietnam, and Sucafina Vietnam.
Outspan’s coffee factory.
Outspan Vietnam is the leading exporter of roasted and instant coffee, being a subsidiary of OLAM, the world’s leading agricultural commodity company, with an export volume of over 17,500 tons and a value of over $100 million.
Olam Group built its first instant coffee production plant in Vietnam in the Nhut Chanh Industrial Park (Long An) in 2010, with a total investment of $50 million and Danish processing technology.
Coffee Ngon (India) ranked second with about 14,900 tons and over $79 million. The third is Nestlé Vietnam LLC (USA) with over 9,200 tons of roasted and instant coffee exports, valued at nearly $75 million.
Trung Nguyen – Saigon Coffee Factory ranks fourth. The factory exported over 14,700 tons of roasted and instant coffee, earning nearly $74.6 million in the past season.
In terms of value, Outspan Vietnam far surpasses other exporters, surpassing $100 million. Meanwhile, Cà phê Ngon, Nestlé, and Trung Nguyen closely follow each other and leave other competitors far behind. Tata Coffee Vietnam ranks second after Trung Nguyen with an export value of nearly $33 billion.
The famous instant coffee brand of Trung Nguyen is G7. Established in 2003 with the ambition to bring the Vietnamese coffee brand to conquer the world’s leading markets, G7 coffee is an abbreviation of “Group of Industrial Countries” – the 7 most developed industrial nations.
According to Discovery, “the G7 brand is now sold in 100 countries and is ranked as one of the top five coffee brands in China,” “supplying 2.5 billion coffee packages per year,” contributing to placing Vietnamese coffee on the world coffee map.
Trung Nguyen Legend conquering the export market. Photo: Trung Nguyen Legend
According to Vicofa’s forecast, the domestic coffee consumption market in Vietnam in 2024 is expected to increase. Specifically, the domestic coffee consumption market is estimated to reach about 150,000 tons of roasted and processed coffee.
The total volume of coffee beans consumed domestically is expected to increase to 350,000 – 400,000 tons per year. In 2024, the estimated instant coffee production is 100,000 tons, equivalent to 230,000 tons of coffee beans, and is expected to increase in the future due to many investment projects and factory expansions. The forecast for coffee exports in the 2023/2024 season is expected to reach $4.5 – 5 billion thanks to the continued increase in coffee prices despite a decrease in production.
