Lúave is a brand under the company IDOCEAN which has been developed since 2014. Over 10 years of operation, Lúave has established its leading position in the Vietnamese Beverage Ingredient industry and on the taste map internationally.
IDOCEAN – From distributor to operational solution provider
It can be said that the F&B market, specifically the beverage business such as milk tea and coffee, is always a dynamic market. When new trends are constantly updated every day. Around 2014, when the F&B sector was in the period of brand franchise boom, it led to difficulties in management when the store chains were not uniform in terms of quality and flavor of drinks. Along with the presence of major international brands, it became even more challenging for small businesses and startups. With limited capital, lack of management experience, and still struggling in the operational process.
For restaurant chains, hotels, cafes,… and F&B businesses, a difficult problem and always a problem to be solved is: “How to find a reliable beverage ingredient source that is quality, ensures health for consumers?”. Recognizing and understanding the difficulties in starting that process. IDOCEAN decides to continue the journey with a new step – the birth of the Lúave brand.
Since its establishment, Lúave has developed and introduced a range of beverage powder formulations: plant-based fat cream powder, ice grinding powder, flavor powder, milk foam powder…, tea and coffee. Lúave is always a companion, listening, and understanding the difficulties of every restaurant chain, hotel, café,… and F&B business in Vietnam and abroad. Therefore, the brand always wants to become a leading choice for beverage formulation solutions to share and optimize in all aspects (operation, product, cost on each drink).
The product lines of Lúave, when combined together, can create a complete menu. Each Lúave product also brings quickness in preparation and extended storage time for ingredients. This helps optimize the process and operation of restaurant chains, hotels, cafes,… and F&B businesses. As well as upgrading the menu with professional beverage products and formulation solutions from Lúave.
Lúave gradually affirms its pioneering position, achieving the international Superior Taste Award
The journey of Lúave had a very important turning point in 2024 when the brand was honored to receive the international Superior Taste Award. The award is organized by the International Taste & Quality Institute (iTQi). The awarded products include: MT35 Plant-Based Fat Cream Powder, Milk Foam Cheese Powder, Lúave Yogurt Powder, English Earl Grey Tea, and Hong Kong Flavored Instant Milk Tea.
In 2024, Lúave proudly received the international Superior Taste Award for all 5 products
In order to impress the jury of over 200 world’s top experts, products from Lúave must meet the world standards of quality and taste. Meeting the five sensory criteria of International Hedonic Analysis (AFNOR XP V096A) including first impression, visual, olfactory, taste, and texture (for food) or the final impression or aftertaste (for beverages).
Lúave has been proactive and flexible in the production process with its own factory and R&D team to bring innovative and breakthrough products, helping create the best experiences for customers when using the products.
Lúave has been proactive and flexible in the production process with its own factory and R&D team.
All Lúave brand’s products are produced at the IDO-FACTORY (IDOCEAN’s factory) – a factory following international standards. Until now, not only has IDOCEAN factory achieved FSSC 22000 standard. Recently, the factory has also achieved the FSMA FSVP certification from the United States. This is a foodborne prevention control program for people by the Food and Drug Administration of the United States. With European technology production lines, the product manufacturing process ensures consistent quality, is strictly monitored and controlled from input ingredients to finished products. IDOCEAN also have clear manufacturing and product testing processes to bring complete quality and peace of mind to customers.
It can be said that Lúave is the pioneering brand that elevates the taste of Vietnamese Beverage Ingredients to the world. The brand always strives to prove in each product that contains solutions, innovative improvements to reach not only in Vietnam but also international markets.
