On average, every Vietnamese person watches DatVietVAC content once a day
“DatVietVAC has already become a крупная company, a leader in its field, so then, let’s take on a national mission. The nation, the people, are eternal. A company with a national mission and the people will also be eternal. Transmit the noble human values of Vietnam, spread the message of ‘Living beautifully’, and spread the inspiration to live beautifully to everyone. That could be DatVietVAC’s national mission” – quoted from the message sent by Mr. Nguyen Manh Hung – Minister of Information and Communications on the occasion of the 30th anniversary of DatVietVAC’s establishment.
From diverse television programs that are broadcast on multiple platforms: 2 Days 1 Night, Rap Viet, Hanh Trinh Ruc Ro, The Masked Singer Vietnam, La Ca Hat Ca, Nguoi Ay La Ai?… to films that are of interest to viewers and are hotly debated on social media such as Yeu Truoc Ngay Cuoi, Uoc Minh Cung Bay, Giac Mo Cua Me, Cay Tao No Hoa, Gao Nep Gao Te…, DatVietVAC’s content is present and closely associated with the cultural and spiritual lives of millions of Vietnamese families.
2 Days 1 Night – A “national” television program that takes viewers on a journey to explore Vietnam with the cast
In 2023, DatVietVAC’s products generated more than 158 billion views across various platforms. It’s not an exaggeration to say that each of the more than 100 million people in Vietnam enjoys DatVietVAC’s content at least once a day.
Grasping the entertainment trend of favoring native content, creating differentiation and competitiveness, DatVietVAC has constantly proven that Vietnamese cultural and entertainment products are superior to imported products in the eyes of Vietnamese people. Not only meeting the demand for entertainment, but also transmitting noble human values, bringing real happiness to millions of Vietnamese viewers at home and abroad.
DatVietVAC’s films compete directly with products from China, South Korea, and Europe and America
Partnership with 95% of Vietnam’s leading artists and celebrities
Owning a series of successful products and more than 30 years of experience leading the market, it is not surprising that DatVietVAC is the gathering place for artists, content creation communities, and communication channels to meet the increasingly diverse entertainment needs of the audience.
“We always cherish all strategic cooperation opportunities, being a reliable, sustainable partner with artists, sharing the vision of “Changing the way people view media and entertainment”. To date, the company has a cooperative relationship with 95% of Vietnam’s leading artists and celebrities”
Talking about DatVietVAC in the creative culture industry, MC Tran Thanh once shared on a special occasion: “DatVietVAC is a place that Tran Thanh is always grateful for, a place that has allowed me to make the best programs in my life. I’ve had a brilliant youth with DatVietVAC, bringing the audience so many meaningful and rewarding programs. Thank you DatVietVAC for giving Tran Thanh the opportunity to make a name for himself today!”
In 2024, Tran Thanh continues to accompany the Anh Trai Say Hi program – produced by Vie Channel (a member of DatVietVAC)
The products invested in by DatVietVAC also create a launchpad for artists with genuine talent. A typical example is the story of actress Thuy Ngan. Graduated from the University of Theater and Cinematography, she started making films in the same year with a leading role in several films.
Although she is considered by experts to be extremely hard-working and dedicated, the spotlight always seemed to “shun” the actress when it failed to shine on her roles over many years.
In 2018, Thuy Ngan’s career turned a new page with the role of Han “the beauty queen” in DatVietVAC’s blockbuster film Gao Nep Gao Te. The role showcased the actress’s maturity in acting and genuine ability. The success of Gao Nep Gao Te brought Thuy Ngan the victory of “Most Favorite Actress in Film and Television” at the Mai Vang Award 2018.
Thuy Ngan “reached the spotlight” with DatVietVAC products
From then on, Thuy Ngan officially shed the label of “beauty” to continue to win the hearts of audiences in many products under the DatVietVAC brand: Cay Tao No Hoa (Mai Vang Award 2021 – category of Most Favorite Actress in Film and Television), Nu Chu, Hai Duong Trong Gio, Hanh Trinh Ruc Ro, 7 Nu Cuoi Xuan, Running Man Vietnam… and the upcoming film 7 Nam Chua Cuoi Se Chia Tay.
Setting standards for the Vietnamese Media and Entertainment industry
3 decades of leading the domestic media and entertainment industry, DatVietVAC has made a strong contribution to the development of Vietnamese creative culture through efforts to invest in member companies that are the leading names in the industry such as Dong Tay Promotion, Vie Channel, VieON, M&T Pictures, TKL… From there, create a complete and unique ecosystem with 3 common attributes: Community design, Leading content, Different values.
Notably, over the years, DatVietVAC has continuously adapted and shifted towards becoming a technology company in technology, increasing the mutual support of the platforms among the member companies. From there, it helps DatVietVAC maintain a comprehensive strategic cooperation advantage with leading corporations in Vietnam and internationally, building a groundbreaking Audience – Consumer value chain.
“DatVietVAC always impresses partners with innovation and determination. You have been and are growing stronger every year with successful products and new investments. We are extremely proud to share this journey with DatVietVAC,” said Mr. Kian Wee Seah – CEO of UOB Ventures Management Singapore.
DatVietVAC’s unique media and entertainment ecosystem also allows the company and its member companies to provide creative solutions and diverse services that optimally meet all customer needs.
The explosion of The Masked Singer Vietnam has contributed to bringing the image of a leading, modern VIB closer to the public
It is known that the communication campaign for VIB in collaboration with The Masked Singer Vietnam implemented by TKLMEDIA and Vie Channel (member of DatVietVAC) won the Silver Award in the Cross Digital Media Marketing category at SMARTIES Vietnam 2023. After the campaign, VIB successfully reached the young customer segment (Millennials and Gen Z generations), which is expected to account for about 80 – 85% of the customer portfolio by 2026. Moreover, it greatly increased media coverage on platforms.
“DatVietVAC’s positive contributions not only promote the development of the media and entertainment industry but also play a decisive role in the overall success of the entire business community. DatVietVAC’s journey is a source of inspiration for the commitments, creativity, and thinking of pioneers, shaping the standards in this field,” said Mr. Dang Khac Vy – Chairman of the Board of
