Apart from attracting attention with the prestigious award systems and the presence of “big” stars, the 2023 WeChoice Awards gala was also highly appreciated as the most professional, elaborate and standardized event in 8 seasons. The event was attended by more than 2000 guests, including nearly 100 A-list stars and was a resounding success, marking a new step forward in event organization with Event Tech solutions, of which VCCorp was the organizer.
Increasing touchpoints for guests
Online invitations, a new feature compared to previous seasons, have made a significant difference and left a strong impression on WeChoice Awards “hardcore” fans. When receiving an online invitation, guests can confirm their attendance or absence directly on their invitation. Simultaneously, guests will receive complete information about the event through the attached information and can follow the heat of the voting race before the event takes place.
Talking about the convenience of online invitations, Anh Le Kim Thu – Account Director at Admicro shared: “I find using online invitations very convenient, especially for busy people like me. Not only do I not have to worry about forgetting to bring my invitation to the event, but I am also reminded of the event time as it approaches.”
Additionally, the check-in process at WeChoice Awards 2023 was also designed to be fast and accurate by checking tickets via QR code, providing guests with comfort and a great experience before the event. Ms. Khanh Huyen – Country Marketing Manager at Intel Corporation, a VIP guest of WeChoice Awards 2023, said: “QR tickets provide a more exciting experience than traditional tickets. I just need to open my email and I can receive my ticket right on my phone. Checking in is also very fast and easy.”
Ms. Khanh Huyen eagerly shared about the new features at the recent event.
“Compared to previous years, WeChoice Awards 2023 was more magnificent and professional. With online invitations, in addition to overcoming the inconvenience of traditional tickets such as tearing or losing, online tickets are also suitable for sharing widely with everyone through social networks,” Ms. Vy Le – Marketing Manager of the Levi’s and Dockers brands at ACFC shared at the event.
Technology breakthroughs, risk mitigation
In addition to optimizing the experience for attendees, for the organizers, the use of technology in the event also plays an important role in organizing the event, helping the event to take place smoothly and manage risks effectively.
First of all, it is the management of the guest list, technology allows the updating of information and adjustment of the number of guests flexibly and quickly. Mr. Danh Phuong – (ASD Division Leader) shared: “Before the 2023 WeChoice Awards took place, the event organizing team still received changes in attendance intentions from guests at the last minute, but thanks to the application of technology in managing the guest list, the team made timely adjustments, helping the event still take place as planned.”
The convenience and flexibility of using technology are also reflected in the organization, arrangement, and seating arrangements. Here, guests will be arranged according to criteria such as industry, interests, or participation goals. This is also an opportunity to facilitate communication and interaction between guests.
With the developments of the digital age, the criterion of protecting the personal information of guests is also a top priority. That is why the WeChoice Awards 2023 has helped create a secure information environment and establish trust for all parties attending the event.
Expanding opportunities for brands
As a technology company with strong resources and a powerful platform system, the mark of the Event Tech solution at the WeChoice Awards 2023 has marked a new milestone in the journey to providing communication solutions for VCCorp’s brands.
For brand events, applying technology will expand many unique activities before, during, and after the event, helping to enhance the customer experience. This will help the brand create an impression in the minds of customers and build good relationships with customers in the future. In sharing more about the issue, Mr. Danh Phuong said: In the current context, the factor of personalizing each customer’s experience is essential. So when applying Event Tech, optimizing the experience for each individual will become easier. This will be a ‘key’ for brands to capture and interact in two ways with consumers.”
Product launch events, customer appreciation,… with a large scale will be organized professionally and effectively when applying Event Tech solutions.
Events introducing new products are a typical example. When implementing Event Tech solutions, the benefits for the brand are not limited to a specific event. This is because customers can find information, purchase, or conduct surveys after trial use before and after the event. This information will become a valuable data source that can be used in many future activities such as research, marketing, sales, etc. Thereby helping the brand build a reliable database and develop business strategies effectively.
It can be said that, with the rapid development of digital transformation, traditional events will be quickly replaced by digital events in the future. Therefore, keeping up with the trend with Event Tech solutions will be an advantage for brands, especially in the highly competitive context today.
