CATCHING UP WITH THE TIMES AND ASPIRING TO INCREASE MARKET SHARE
As one of the largest dairy companies in the Vietnamese market and also a name that ranks among the top three giants dominating the market share of infant formula milk, VitaDairy has become a reference case for many companies in the industry in terms of growth rate in market share in just the past 5 years.
Amidst the optimistic signals of market recovery and especially as the race among major players in the dairy industry is starting to heat up, VitaDairy seems not to be satisfied with its pioneering position when this giant has recently invested heavily in a groundbreaking project, which is to join hands with KPMG and SAP to launch the V-UP Digital Transformation project.
Digital transformation in enterprises is not uncommon, but it has actually become an inevitable trend, but it requires strong ambition and determination from enterprises to “reinvent” themselves for greater growth than their size. And VitaDairy’s collaboration with the world’s leading ERP giants is no exception, as this project will help VitaDairy optimize resources, improve business efficiency, and meet the long-term development strategy and vision of the company.
The extent of VitaDairy’s market share expansion ambition remains unknown, but the growth of this brand has been most evident in the past 5 years, because according to unofficial information, this giant has increased revenue by 20 times by successfully solving the puzzle of market demand, in which the most dominant is Immune Nutrition, followed by specialized nutrition, fresh milk…
The latest ranking announced by Vietnam Report also shows that VitaDairy is the only F&B company in the top 10 fastest growing companies in 2024, along with giants in finance, industry…
VITADAIRY AND THE TRANSFORMATIONS
Established since the early 2000s and starting out in the field of specialized nutrition, there was a time when VitaDairy was shaken by the drastic changes in the market. The founders, who were only familiar with treating and rehabilitating patients, had little experience in building and developing a business. Until 2018, after undergoing a “major surgery” and thanks to the contributions of the younger generation, VitaDairy had a spectacular transformation.
From that self-surgery, the leaders of this giant redefined their main goal as Immune Nutrition, turned the tide and reconnected with consumer demand, VitaDairy has created a whole new menu for the dairy industry.
Although on the race track of businesses in the industry, VitaDairy’s performance has always maintained a pioneering position. Over the past 5 years, this giant has twice invested hundreds of millions of dollars for the exclusive position of ColosIgG24h colostrum from a leading American corporation to apply to its product lines in Vietnam.
VitaDairy’s marketing and launching, sales and after-sales campaigns are continuously taking place across all fronts, the launch of new products being invested meticulously and intelligently by this giant always focuses on consumers, therefore being favored by many customers and always having high discussions on social networking sites. New products are constantly occupying large display shelves in a series of major supermarkets and retail stores.
In addition, VitaDairy’s system of milk powder plants, fresh milk, warehouses and factories are continuously springing up in both the North and South regions, as well as the dairy farm in Tasmania, Australia, and the staff has expanded to thousands of employees. With the current fixed assets and human resources, VitaDairy seems to have placed itself on a corporate launch pad and is ready to welcome growth opportunities in the coming time.
VitaDairy’s ambitions towards an international position in immune nutrition are increasingly “clear”, and in particular, one cannot deny the positive contribution that this enterprise is striving to bring to the milk powder market as well as the dairy industry and the Vietnam economy in general. The boldness to transform in order to keep up with international trends of businesses that include VitaDairy will be a good signal for the Vietnamese economy.
