Becoming a frontrunner with ambitious market share growth
As one of the largest dairy companies in the Vietnamese market, and being one of the three major players with a leading market share in infant formula milk, VitaDairy has become a “case” reference for many rival companies in the industry in terms of growth rate in market share over the past five years.
Given the positive and recovery signals from the market, and especially as the competition among major players in the dairy industry is starting to heat up, VitaDairy seems to be unsatisfied with its position as a pioneer. The company has recently invested heavily in a groundbreaking project, which is a partnership with KPMG and SAP to launch the V-UP Digital Transformation Project.
Digital transformation in businesses is not rare, but has indeed become an inevitable trend, requiring strong ambition and determination from businesses in “restructuring” for greater growth than their scale of operation. VitaDairy’s partnership with the world’s leading ERP companies is no exception, as the project will help VitaDairy optimize resources, improve business efficiency, and meet the enterprise’s long-term development strategy and vision.
The extent of VitaDairy’s market share expansion ambition remains a mystery, but the growth of the brand has been most evident over the past five years. According to unofficial information, the company has increased its revenue by 20 times due to successfully solving the problem of market demand. The most dominant products in this success are Immune Nutrition, followed by Specialized Nutrition and Liquid Milk.
The latest ranking released by Vietnam Report also reveals that VitaDairy is the only enterprise in the F&B sector in the top 10 fastest-growing companies of 2024, alongside other giants in finance, industry, and more.
VitaDairy and its Transformations
Founded in 2005 and starting in the field of specialized nutrition, VitaDairy once faced challenges during the drastic market changes. The founders, who were familiar only with medical treatment and rehabilitation, had initially little experience in building and developing a business. In 2018, after undergoing a “major surgery” and with the contribution of the younger generation, VitaDairy transformed dramatically.
VitaDairy partners with Ho Ngoc Ha’s family in a marketing project
From that self-inflicted surgery, the leaders of the company redefined their primary goal as Immune Nutrition, changing their course to bring the business closer to consumer needs. VitaDairy has thus created a completely new formula for the dairy industry. On the race track of companies in the industry, VitaDairy has always maintained its position as a pioneer. Over the past five years, the company has twice invested hundreds of millions of dollars in the exclusive right to use ColosIgG24h colostrum from a leading US corporation, to apply in its product lines in Vietnam.
A series of marketing campaigns and product launches, sales, and after-sales activities by VitaDairy have been continuously taking place on all fronts. New product launches have been given proper and smart investment by the company, with a focus on consumers, which has won the favor of many customers and consistently generated high levels of discussion on social media platforms. These new products consistently occupy the large display shelves in a series of major supermarkets and retail stores.
Furthermore, VitaDairy’s system of milk powder and liquid milk factories, warehouses, and dairy farms has been continuously expanding in both the North and South regions, as well as a dairy farm in Tasmania, Australia, while its workforce has grown to thousands of employees. With its current fixed assets and human resources, VitaDairy has positioned itself on a business launchpad, ready to seize growth opportunities in the future.
VitaDairy’s ambitions for an international position in the immune nutrition sector are becoming increasingly apparent. The positive contributions that the company is actively making to the milk powder market, the dairy industry, and the Vietnamese economy as a whole cannot be denied. The courage to transform and embrace international trends demonstrated by businesses like VitaDairy are positive signs for the Vietnamese economy.
