Among them, CIRCLE Branding, a company that has been and continues to “inspire” many leading brands in the market, deserves special mention.
Building and developing a brand to success is a process that requires persistent investment and considerable effort and determination.
Sharing about this issue, Mr. Lennart Cornelius Schaberg – Creative Director of CIRCLE Branding said: “Building a brand helps connect products and services with customers through customer experiences. Products launched into the market aim to be consumed, while brands bring about emotions, desires, and dreams. Building a brand will make the product easier to understand and liked by customers, helping the brand become a reliable friend or advisor of the customer. At that time, the brand will become a part of the customer’s life and customers will become loyal and attached to the brand rather than the product. Building a good brand will help make a difference for the brand, increase its value, and help it develop sustainably.”
As one of the leading companies in Vietnam specializing in brand strategy and design consulting with head office in Ho Chi Minh City, CIRCLE Branding has been and is participating in building brands in many different fields such as real estate, finance and banking, retail, education, healthcare, resort tourism, FMCG, beauty care ….
The outstanding strength of CIRCLE Branding is owning a team of experienced international staff, combined with an understanding of customers and culture in Vietnam as well as other countries in the region, which has contributed to creating strategic directions and unique creative design images suitable for the market and meeting customer expectations.
Assessing the way Vietnamese enterprises invest in brand building, Mr. Huynh Dinh Dung – CEO of CIRCLE Branding said: “Many enterprises recognize the importance of building brands and product packaging, so they have invested very systematically. However, there are still quite a few enterprises that do not pay much attention to brand building, and sometimes they do not have a clear brand strategy and positioning. Many business owners have the mindset of waiting until their business develops and has money before investing in brand building. That sometimes gets the business stuck in a vicious cycle: No money, no investment in brand building, resulting in the business having difficulty developing quickly, then no money, no investment in brand building. That is a big problem that businesses are facing. Investing in brand building does not always require too much cost but also depends on the capabilities of each business to decide which activities to prioritize for each stage of its development.
When cooperating to build a brand for a partner, CIRCLE Branding has a strict implementation process, including many different stages, from researching the market, customers, and competitors to building brand strategy, brand platform, and developing a brand image in line with the strategic direction set out. In each implementation phase, CIRCLE Branding will discuss and interact with customers to understand their concerns and expectations in order to find the most optimal and suitable solution for brand building.
Besides, according to Mr. Dung, factors that contribute significantly to building a successful brand are the awareness and determination of the business owner and the team of employees in brand building; the differentiation of products and services as well as the consistency and consistency in implementing brand image building.
With CIRCLE Branding, building a brand for each product and service does not stop at effectiveness and success from a business perspective, but also aims to convey emotional stories, meaningful and sustainable values for life. “We are committed to bringing creativity, dedication and satisfaction, so that each customer can feel the real value that CIRCLE Branding brings after each project,” said Mr. Dung.
Learn more about The Circle at: https://circle-branding.vn/
