Fatzbaby – Leading the Baby and Kids Category in E-commerce

Modern mothers may face unique challenges and pressures, but motherhood and childcare have become more manageable and convenient thanks to the best-selling and well-loved brands of baby and parenting products available on e-commerce platforms.

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Breast milk is the best nourishment for babies, especially for first-time mothers. However, traditional childcare can pose many challenges, not only making the process difficult and unsafe but also leading to postpartum depression in mothers.

A typical example is the occurrence of breast engorgement and loss of milk. According to data from the Hanoi Medical University, 15% to 50% of women who breastfeed experience breast engorgement. In such situations, many mothers endure the pain to express and store milk for their babies. This can lead to discomfort, sleep deprivation, and reduced quality of life due to prolonged psychological stress.

Ms. N.T.V (25 years old, Ho Chi Minh City) experienced significant stress after giving birth. As a first-time mother, her milk was not flowing, which made her baby constantly fussy. Therefore, when milk appeared, even in small amounts, she tried to express and store it to feed her baby when hungry. However, she also worried that the milk would not be warm or safe as when breastfeeding directly. “I was anxious and helpless for the first two weeks of taking care of my baby,” she said.

However, as a woman in a modern era, Ms. N.T.V quickly sought solutions for herself and her baby instead of enduring postpartum stress. Like Ms. N.T.V, many modern women respond quickly to improve their challenging childcare journeys.

Based on the information she found, Ms. N.T.V realized that over 50 major hospitals use Fatzbaby products in most maternity wards. Notably, the brand offers a wide range of products like warmers, sterilizers, breast pumps, bottle makers, and massagers for breast engorgement, which all proved beneficial for postpartum women, especially mothers facing breast engorgement like Ms. N.T.V.

Furthermore, Fatzbaby is a leading brand of mother and baby care support devices in terms of quantity and sales on e-commerce platforms, with revenues reaching 43.45% in 2022 and 41.20% in 2023 on Shopee.vn, Lazada.vn, Tiki.vn, and Tiktok Shop Vietnam. This demonstrates Fatzbaby’s credibility, popularity, and consumer confidence, among mothers in particular and in the field of obstetrics and gynecology in general.

Ultimately, the recommendations and images from Children’s Hospital, Phương Đông General Hospital, Hung Vuong Hospital, and over 50 other major hospitals convinced Ms. N.T.V to choose Fatzbaby as her companion on her postpartum journey.

To cope with postpartum stress, Ms. N.T.V combined the use of Fatzbaby’s resonance 8 electric double breast pump to express milk efficiently. It features massage and milk ejection stimulation modes, ensuring a steady milk supply for her baby.

“I will recommend Fatzbaby to my friends because I want other mothers to reap the benefits of these mom-and-baby support devices, making their childcare journey easier and more enjoyable,” said Ms. N.T.V.

Moreover, Fatzbaby continues to support expectant mothers through prenatal classes and workshops at hospitals nationwide in 2024. Through these initiatives, Fatzbaby aims to reach out to modern women planning to have children, accompanying them on their journey of breastfeeding and showering their newborns with love.

Presidential Suite, Phuong Dong General Hospital, Hanoi, is equipped with a Fatzbaby sterilizer.

Fatzbaby – a brand specializing in mother and baby supplies – has registered its trademark in multiple countries and is distributed by Genex International Distribution Joint Stock Company.

The “Mother and Baby Care Support Devices” sector includes products from the following categories: warmers, sterilizers, breast pumps, water boilers, bottle makers, baby monitors, humidity testers, nebulizers, white noise machines, infrared thermometers, nasal aspirators, nail trimmers, and bottle brushes.

Fatzbaby has donated products to the maternity wards of 50 hospitals nationwide.