Some consumer electronics and technology business systems in Ho Chi Minh City said that during the hot and harsh weather from April 25th until now, sales revenue of air conditioners have doubled compared to the same period last year. Even in the whole hot season (from February until now), the growth rate has also been quite high, around 30% compared to the same period of last year.
Popular products in the hot season that stores bring air conditioners to the streets to market
According to information from the Dien May Xanh system, the number of customers buying air conditioners at stores has increased by more than 40% compared to the same period last year. The reason is that both domestic and foreign consumer electronics brands such as TCL, Casper, Midea, Nagakawa, Gree, etc. focus on producing 1HP and 1.5 HP air conditioner lines in the budget segment from only 4-6 million VND, so customer targets have many more choices.
Big brands such as Toshiba, Panasonic, Sharp, LG, Samsung, etc. also continuously launch new products with affordable prices, making competition in this market extremely exciting.
Previously, an inverter air conditioner with a capacity of 1 HP cost from 7 million VND or more, but now it is less than 4.99 million VND, so ordinary consumers can own an energy-saving air conditioner with many modern features.
In addition, to stimulate consumer demand in the context of slow purchasing power of electrical appliances and technology products, retail systems have launched a series of discount promotions,赠送, tặng công lắp đặt… to attract customers to buy air conditioners. As a result, the revenue of this product increased sharply, contributing mainly to the revenue of retailers in the first 3-4 months of the year.
Mr. Pham Quoc Bao Duy, Director of FPT Shop’s Electrical Appliances Industry, said that business results of air conditioners in recent months have been very good. To attract customers, FPT Shop has strengthened after-sales services such as installation included, free copper pipes, 100% explosion insurance, 0% installment payment, etc., so sales revenue of this product has been very good. At the same time, to reduce the waiting time of customers, the system also rotates products directly to stores, helping to deliver and install machines faster.
According to Mr. Duy, the best-selling air conditioner products are also the foundation for FPT Shop to continue investing in and expanding its electrical appliances product categories and officially deploying business activities of products such as refrigerators, air conditioners, washing machines, etc. nationwide since April.
