As summer arrives, Hanoi Beer takes over the city’s alleys and streets, adding a unique golden hue to the city’s cultural landscape. For the people of Hanoi, drinking beer is more than just a pastime; it is deeply ingrained in their community and social life. Whether it’s a formal celebration or a casual get-together with friends and family, a cold glass of beer is often the centerpiece of their gatherings, especially during the scorching summer afternoons and lazy weekends.
Mr. Hoang Nguyen, a 65-year-old resident of Ba Dinh, Hanoi, reminisces about his love for Hanoi Beer and the unique taste that sets it apart. There’s a sense of nostalgia and indescribable pleasure in sipping a cold one with friends, sharing stories and creating new memories. According to Mr. Nguyen, “Hanoi Beer used to be all the rage. It was the first domestic beer on the market. Back in the day, sipping a glass of beer with peanuts was considered classy, even more so than dancing or driving a car. During the subsidy period, life was tough, but getting together with your buddies for a glass of fresh beer was always a refreshing break from the hardships.”
Following a similar train of thought, Mr. Nhat Quang from Cau Giay, Hanoi, also shares his fond memories of Hanoi Beer. Known for his refined palate, Mr. Quang asserts that the quality of Hanoi Beer is unparalleled. Even today, when he sips a glass, it takes him back to his youth, when he first tasted the beer alongside his father and uncles. The image of the frothy glass of beer is forever etched in his mind as an integral part of the refreshing drinking experience.
Hanoi Beer, with its approachable and endearing nature, has become a beloved symbol of Hanoi’s culinary culture. Mr. Quang Minh, a 28-year-old resident of Dong Da, Hanoi, attests to this, saying, “In my family, we’ve been drinking Hanoi Beer for three generations, from my grandfather to my father and now me. It’s not just my family; many of my friends and colleagues have also grown up with this longstanding tradition. All it takes is a simple ‘Let’s grab a beer’ after a football match or a long day at work, and we all know where to go—our favorite Hanoi Beer pub.”
During the subsidy period, when rationing was the norm and long queues at state-owned stores were commonplace, beer was a rare treat. The feeling of finally holding a cold glass of beer after waiting in line under the scorching sun and then taking that first sip of the distinctive brew was nothing short of exhilarating.
In the 1980s, Hanoi Beer was traditionally served in distinctive green glass cups, with the glass filled to the brim with frothy, golden beer. The combination of the green glass and the bright, refreshing beer created a unique and inviting ambiance.
Today, while there are more modern and trendy places to enjoy a cold beer, Hanoi Beer remains a classic. With its golden hue, creamy white head, and refreshing flavor, it continues to be crafted using a centuries-old secret recipe. When people think of fresh beer, Hanoi Beer is the first thing that comes to mind.
Hanoi Beer is more than just a traditional beverage; it is a unifier that bridges the generational gap. Whether it’s catching up with old friends, celebrating a special occasion, de-stressing after a long day, or even enjoying a casual family dinner, Hanoi Beer is there to enhance the moment and bring people together. It stimulates the senses and makes every gathering more enjoyable.
To cater to the diverse needs and preferences of its customers, Hanoi Beer has introduced a range of new products, including bottles and cans of various sizes and designs, while still maintaining the original taste that has endured for over 130 years. This allows beer enthusiasts to enjoy their favorite brew anywhere, whether at home, in a restaurant, at a party, or even on a vacation. Thus, when summer arrives, Hanoi Beer becomes synonymous with the city’s cultural identity, evoking a sense of pride and fondness among its people.
