Agoda, a leading digital travel platform, released intriguing insights on May 23rd. Based on Agoda’s search data for April 2024, Malaysia witnessed an impressive 89% surge in search traffic, followed by Japan with a 71% year-over-year increase. Vietnam, notably, took third place, experiencing a 66% rise in searches from European travelers.
Mr. Vu Ngoc Lam, Country Director of Agoda Vietnam, attributed the significant growth in searches for Vietnam in 2024 compared to the previous year to the country’s growing allure for European travelers. He highlighted that Vietnam is increasingly becoming a preferred choice for European travelers planning their summer vacations.
A deeper dive into the data reveals that France, Germany, the UK, the Netherlands, and Spain were the top five European countries with the highest search volume for Vietnam in April 2024. Ho Chi Minh City, Hoi An, and Nha Trang emerged as the three most sought-after destinations in Vietnam among European travelers. These locations offer a perfect blend of relaxation, adventure, and cultural immersion, making them ideal choices for those seeking extended summer getaways in Vietnam.
Hoi An is one of the three most sought-after destinations in Vietnam by European travelers.
With summer approaching in Europe, Asian destinations, including Vietnam, are not only among the most popular choices outside of Europe but are also experiencing robust growth. Agoda recorded a remarkable 52% increase in accommodation searches by European travelers in April 2024 for their summer trips to Asia.
These insights underscore the strong appeal of Asian destinations to a diverse range of travelers. European travelers are drawn to Asia for the richness of experiences it offers, ranging from vibrant city life and ancient historical sites to idyllic vacation spots.
