Launched in 2019, the YMI Ranking system aimed to create a new standard for measuring the effectiveness of brand and campaign activities within specific industries on social media. Today, the YMI Ranking system consists of two main ranking groups: (1) Brand Ranking: Monthly brand ranking (YMI Brand of the Month) and annual brand ranking (YMI Brand of the Year); and (2) Campaign Ranking: Tet Holiday Campaign Ranking (Tet Campaign Ranking).
YouNet Media Index utilizes the SocialHeat social listening platform to monitor prominent brands and campaigns on social media. Brands are ranked monthly, while campaigns are ranked seasonally or according to marketing goals. The ranking results for brands and campaigns are based on four component indices: Brand Mention Score, Sentiment Index, Total Buzz Score, and Audience Scale Score.
Honoring Outstanding Brands in 2023 and Excellent Tet Campaigns in 2024 on Social Media
In 2023, the six most vibrant industries on social media included beer, milk powder, liquid milk, banking, insurance, and e-commerce. These industries showcased numerous creative campaigns and communications that disseminated brand values and connected with their communities. Notable examples include: (1) International-scale music festivals organized by beer brands, incorporating technology and sports elements to deliver explosive and exhilarating experiences to audiences; (2) Banking brands adopting a more approachable image through diverse activities such as game show sponsorships, incorporating stand-up comedy into livestreams, organizing running events, and internal celebrations (birthday galas, anniversaries, etc.); (3) Despite facing crises, insurance brands persevered and remained devoted to their customers through campaigns carrying humane messages that touched the hearts of viewers.
ACB Bank – Top 1 YMI Brand of the Year 2023 in the Banking Industry
To acknowledge and honor the communication efforts of leading brands, YouNet Media announced and presented the YMI Brand of the Year 2023 award for the most prominent brand on social media in 2023. The following are the top 3 outstanding brands on social media in 2023 within their respective industries:
Beer Industry – Tiger, Heineken, Bia Viet
Milk Powder Industry – Friso, Nutifood GrowPlus+, NAN
Liquid Milk Industry – Milo, Vinamilk, Dutch Lady
Banking Industry – ACB, VPBank, VIB
Insurance Industry – Prudential, Generali, FWD
E-commerce Industry – Shopee, TikTok Shop, Lazada
Milo – Top 1 YMI Brand of the Year 2023 in the Liquid Milk Industry
Generali – Top 1 YMI Brand of the Year 2023 in the Insurance Industry
YMI Tet Campaign Ranking 2024 – Top 10 Impressive Social Media Campaigns for Tet 2024
According to YouNet Media’s data, despite economic downturns, the Tet holiday of the Year of the Dragon witnessed a competition among 133 Tet campaigns (an increase of 8.13% compared to the previous year) from 127 brands across 20 different industries, generating 20,659,541 discussions on social media (from December 1st, 2023, to March 11th, 2024).
To recognize and honor the Tet campaigns with strong influence and positive feedback from social media users, YouNet Media presents the YMI TOP 10 Campaign Tet 2024 on Social Media award.
Here is the ranking of the YMI TOP 10 outstanding Tet 2024 campaigns on social media:
Campaign “Mung Nam Can Truong, Khai Xuan Ban Linh” (Brave the Year, Embrace the Spring) – Tiger Beer
Campaign “#Kennection – Mo Ket Noi, Bung Sac Xuan” (Connect to Blossom into Spring) – Heineken
Campaign “Lam Ban Gieo Hy Vong” (Dirty Hands Sow Hope) – OMO
Campaign “Tet Am App” (Cozy App Tet) – Home Credit
Campaign “Gan Ket Lam Nen Tet Dieu Ky” (Connection Creates Magical Tet) – Coca-Cola
Campaign “Mo Tu Lanh Khoe – Nha An Tet Khoe” (Show Your Fridge, Healthy Tet for Your House) – Vinamilk
Campaign “Nem Tet Dieu Ky” (Seasoning for a Magical Tet) – Knorr
Campaign “Tet Dam Chat Viet” (Tet with Vietnamese Essence) – Bia Viet
Campaign “Dua Thuyen Ruoc Ngoc – Rong Vang Ve Vi” (Dragon Boat Race for Golden Dragon Luck) – ZaloPay
Campaign “Tuoi Moi Cho Mua Le Hoi” (Freshness for the Festival Season) – Vinamilk
Home Credit’s “Tet Am App” Campaign Ranked Top 4 in YMI Tet Campaign Ranking 2024
About YouNet Media and the YMI Ranking Methodology
YouNet Media is a pioneer in providing platforms and services for social media analytics.
The company collects discussions and data related to brands and campaigns on the most popular social media platforms through its SocialHeat platform, which is the leading social listening platform in Vietnam.
The ranking results for brands and campaigns are based on four component indices: Brand/Campaign Mention Score (the number of discussions mentioning the brand/campaign name on social media), Sentiment Score (the ratio of positive to negative discussions about the brand/campaign on social media), Buzz Score (the total number of discussions about the brand/campaign), and Audience Scale Score (the number of unique users participating in the discussions).
In the ever-evolving landscape of social media, YouNet Media continuously improves and expands its ranking system to more accurately recognize and evaluate brands’ efforts on social media.
Learn more about the YMI Brand of the Year 2023 ranking here.
Learn more about the YMI Tet Campaign 2024 on Social Media ranking here.
