DNSE is the only Vietnamese securities company to be named at the Asian Banking & Finance (ABF 2024) awards, alongside other reputable names in Vietnam’s financial and banking industry such as Techcombank, BIDV, Vietcombank, HSBC Vietnam, and Sacombank.
DNSE was awarded “Securities Platform of the Year” and “Breakthrough Investment Product of the Year” for two consecutive years by Asian Banking & Finance
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This prestigious annual award is highly regarded by professionals in the financial industry and the community. It is organized by Asian Banking & Finance, a leading financial and banking magazine in Asia, which was established in 2008. The award honors companies that have achieved success in business and have made innovative breakthroughs to bring the best solutions to their customers. This year, the award received the largest number of nominations in its history, demonstrating the significance of the award and the increasing competition in the Asian financial and banking industry.
Pursuing the model of a technology-based securities company, DNSE has continuously developed the Entrade X by DNSE platform with the motto “Simplifying investment for Vietnamese people.” They have created a convenient, advanced system that puts users at the center. By improving investment efficiency, DNSE is a pioneer in applying the Margin Deal management system for each buy and sell transaction, allowing flexible choices of loan packages and even proposing the desired loan ratio. In addition, DNSE also provides investment ideas suitable for each customer through Ensa, the first chatbot virtual brokerage on the market, and Senses, a comprehensive stock analysis platform with unique indicators for each industry group.
DNSE’s efforts to become a user-friendly and comprehensive investment application have been recognized in the “Securities Platform of the Year 2024” category for the Entrade X by DNSE platform.
 Entrade X by DNSE offers a wide range of user-friendly features that provide comprehensive support for investors.
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In the “Breakthrough Investment Product of the Year” category, DNSE received recognition from the judging panel for its open-connection platform, which enables the integration of stock trading into platforms such as Zalopay, Sacombank, and FiinTrade. This provides customers with a faster and more convenient investment experience.
Notably, in the past year, the product of a securities account on the Zalopay e-wallet was a pioneering breakthrough that helped DNSE reach a wider range of customers, especially the youth.
 Integrating stock trading into other financial platforms has been a strategic move that has brought significant customer growth to DNSE.
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With a user-friendly interface and convenient operations, allowing investment in just one stock, DNSE has recorded almost one million new account openings in just one year since the launch of the securities account product on Zalopay. As a result, they have consistently ranked at the top for new account openings in the market. On average, out of every three new accounts opened in the market, one is opened with DNSE.
Ms. Pham Thi Thanh Hoa, CEO of DNSE, shared: “It is a great honor for DNSE to win two awards from Asian Banking & Finance for the second consecutive time. This is a long-standing and prestigious international award. To tap into the potential of Vietnam’s stock market, DNSE has chosen a different path from the majority, focusing on technology and approaching customers through new avenues, such as connecting with other financial platforms to promote stock market participation. With the achievements of the past year, we are more confident that this direction will become a long-term strength, helping DNSE capture a wider customer base faster, especially as the competition for market share in the securities industry intensifies,” added Ms. Hoa.
In the derivatives securities segment, in the first half of 2024, after more than a year of launching the derivative product Future X, DNSE ranked in the Top 4 in terms of market share for brokerage of HNX-listed derivatives securities. This business segment has also brought effective growth to this digital securities company.
In just over three years since its transformation into a technology-based securities company, DNSE has achieved remarkable rapid development. Being named by the prestigious Asian Banking & Finance awards for two consecutive years further testifies to the efforts of this digital securities company to accelerate its growth and solidify its position as a leading technology-based securities firm.
