DNSE Sweeps Asian Banking & Finance Awards for the Second Year Running

DNSE Securities has been bestowed with not one, but two prestigious awards by Asian Banking & Finance 2024: "Securities Platform of the Year" and "Breakthrough Investment Product of the Year". This marks the second consecutive year that DNSE has been recognized in these two categories at this esteemed awards ceremony.

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DNSE is the only Vietnamese securities firm to be named at the Asian Banking & Finance (ABF) Awards 2024, alongside other reputable names in Vietnam’s financial and banking industry such as Techcombank, BIDV, Vietcombank, HSBC (Vietnam), and Sacombank.

This prestigious annual award is highly regarded by professionals in the financial industry and the community. It is organized by Asian Banking & Finance, a leading finance and banking magazine in Asia, which was established in 2008. The award honors organizations that have achieved success in business and have made innovative breakthroughs to deliver the best solutions to their customers. This year, the award received the largest number of nominations in its history, highlighting the significance of the award and the increasing competition in the Asian financial and banking industry.

Adopting a technology-focused business model, DNSE has continuously developed the Entrade X by DNSE platform with the principle of “Simplifying Investment for Vietnamese People.” They aim to provide a convenient, advanced, and user-centric system. By improving investment efficiency, DNSE is a pioneer in implementing the Margin Deal management system for each buy and sell transaction, allowing flexible choices for loan packages and even self-proposed desired loan ratios. Additionally, DNSE provides customized investment ideas through Ensa, the first chatbot virtual brokerage in the market, and Senses, a comprehensive stock analysis platform with unique indicators for each industry group.

DNSE’s efforts to become a user-friendly and comprehensive investment application have been recognized in the “Securities Platform of the Year 2024” category for their Entrade X platform.

Entrade X by DNSE offers numerous user-friendly features, providing comprehensive support for investors.

In the “Breakthrough Investment Product of the Year” category, DNSE received recognition from the judging panel for its open-connection platform, which enables the integration of stock trading into platforms like Zalopay, Sacombank, and FiinTrade. This innovation brings a faster and more convenient investment experience to customers.

Notably, in the past year, the stock account product on the Zalopay e-wallet has been a pioneering milestone for DNSE, helping them reach a wider range of customers, especially the youth.

Integrating stock trading into financial platforms is a breakthrough move that has driven customer growth for DNSE.

With a user-friendly interface and convenient operations, allowing investment in just one stock, DNSE has recorded nearly one million new account openings in the year since the stock account product on Zalopay was launched. As a result, they consistently rank among the top in terms of new account openings in the market. On average, one out of three new accounts opened in the market is with DNSE.

Ms. Pham Thi Thanh Hoa, CEO of DNSE, shared, “Being recognized for the second consecutive year with two awards from Asian Banking & Finance, a long-standing and prestigious international award, is a great honor for DNSE.” According to Ms. Hoa, to tap into the potential of Vietnam’s stock market, DNSE has chosen a different path from the majority, focusing on technology and customer acquisition through innovative approaches, such as connecting with other financial platforms to promote stock market participation. “With the achievements of the past year, we are even more confident that this direction will become a long-term strength, helping DNSE capture a wider customer base faster, especially as the competition for market share in the securities industry intensifies,” she added.

In the first half of 2024, just over a year after the launch of the derivative product Future X, DNSE ranked among the top 4 in market share for brokerage of derivative products on the HNX. This business segment has also brought effective growth to this digital securities company.

In just over three years since its transformation into a technology-focused securities firm, DNSE has achieved remarkable development. Being named by the prestigious Asian Banking & Finance Awards for two consecutive years further testifies to the company’s efforts to accelerate its growth and solidify its position as a leading technology-driven securities firm.

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